Lifecycle Marketing Specialist

About Removery Join us at Removery - the global leader in laser tattoo removal. We aim to normalise tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys. Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 160 studios located in the United States, Canada and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.
Using best‑in‑class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place to continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.
Position Overview The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call centre, this role is responsible for executing personalised, data‑driven campaigns, managing and optimising automated life‑cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth‑oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes.
Key Responsibilities Lifecycle Program Execution Builds and deploys lifecycle marketing programs across email, push, SMS and in‑app touchpoints throughout the client journey
Owns day‑to‑day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win‑back, and advocacy ensuring timely, accurate deployment
Owns end‑to‑end onboarding programs ensuring new customers receive timely communications that drive early engagement
Manages post‑treatment follow‑up sequences, coordinating send timing, content accuracy and personalisation
Drives customer advocacy and referral programme success by owning communication workflows, monitoring participation and creating a seamless experience for advocates
Email & SMS Marketing Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic and on‑time delivery
Manages and refines automated customer journey workflows including triggers, wait steps and branching logic
Implements segmentation strategies using behavioural, demographic and engagement data to deliver personalised, relevant content at scale
Designs, executes and analyses A/B tests across subject lines, content, send times and CTAs
Enforces brand voice, tone and compliance standards (CAN‑SPAM, TCPA) across all email and SMS communications, including opt‑out handling and suppression list management
Promotional & Revenue Programs Plans and executes seasonal campaigns (Black Friday, holiday etc.) coordinating copy, segmentation and send schedules
Drives revenue growth through personalised upsell, cross‑sell and package upgrade campaigns powered by purchase history and treatment progress data
Implements reactivation campaigns using lapse duration and prior engagement data
Coordinates promotional timing with field operations to align with in‑location capacity
Supports new market launch communications driving awareness and early acquisition in emerging locations
Campaign Analytics & Reporting Tracks core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generates weekly, monthly and ad‑hoc performance reports
Monitors churn and retention patterns by segment and lifestyle stage; conducts post‑campaign analysis on promotional and lifecycle programmes
Compiles NPS and satisfaction data, synthesises into summaries and routes key themes to stakeholders
Platform Management Manages day‑to‑day platform operations including campaign configuration, template management and platform health monitoring
Maintains database health through list audits, duplicate suppression, invalid address removal and opt‑out compliance
Monitors and troubleshoots deliverability metrics: bounce rates, spam complaints, sender reputation and inbox placement
Documents platform workflows, segment logic, campaign templates and integration specifications
Required Qualifications Bachelor's degree in Marketing, Business, Communications, Analytics or a related field, or equivalent practical experience
At least five years' professional experience in email marketing or lifecycle marketing
Ability to work on‑site from Removery’s global headquarters in Austin, TX at least four days per week, excluding approved time off and business travel
Preferred Qualifications Advanced experience with email marketing platforms, Salesforce Marketing Cloud preferred
Experience with A/B testing and campaign optimisation
Strong analytical skills and data‑driven mindset
Understanding of email deliverability best practices
Excellent writing and communication skills
Experience with marketing automation
Basic HTML/CSS knowledge preferable
This role is ideal for a detail‑oriented marketer who is passionate about executing data‑driven customer engagement programmes and ready to grow their lifecycle marketing expertise
Benefits Comprehensive Medical, Dental and Vision
Company‑paid Life Insurance and option to purchase additional coverage
Additional optional coverages such as Short and Long‑term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight company‑paid holidays plus additional floating holiday
Fifteen days of Paid Time Off
Eight hours of paid volunteer time per year
401(k) programme with generous company match
Team Member Referral Bonus Programme
Employee Assistance Programme – resources to help you manage work‑life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement within a growing global company
To perform this job successfully To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
Equal Opportunity Employer We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status or nationality. At this time, we are not sponsoring any visas.

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