Lifecycle Marketing Specialist

Level is a learning technology company dedicated to helping students build real academic and life skills with confidence and joy. We combine proven curriculum principles with world class interactive design to make meaningful practice something students want to come back to, not something they struggle through.
We support what teachers, schools, and parents are already doing by increasing student engagement with high quality, standards aligned practice that reinforces classroom learning. That’s why we’re building:
For student s: Rewarding and motivating learning experiences that meet students where they are to build real academic proficiency
For educator s: Tools that fit naturally into instruction and help students stay engaged while reducing teacher workload
For parent s: Activities that help your kid catch up or get ahead, build confidence, and minimize homework battles, whether learning at school or at home
We are committed to helping every person maximize their potential and live a life of meaning. It’s a difficult problem that requires brilliant people and tremendous effort over time. Level is looking for a hands-on Customer Lifecycle Manager to build Level’s customer communications function from the ground up. You will own the CRM platform, the delivery logic and the execution across in-app messaging, email, push notifications and beyond. Marketing and editorial own the message. You own everything that gets it to the right person at the right time.
Responsibilities

Platform & Infrastructure

Platform selection and implementation:

Own the selection, implementation, and day-to-day operation of Level’s CRM platform across every channel: in-app messaging, push notifications, email and
SMSData architecture : Define the audience and contact field schema (role, tier, grade, language, geo, consent state) and own the data sync design between the product platform and the CRM tool, in partnership with engineer
ingDeliverability infrastructure:

Build and maintain sender domain authentication, IP warm-up and deliverability monitoring ahead of launch
Compliance infrastructure:

Own the unsubscribe and preference center, suppression lists, and opt-out audit trail required for COPPA, CAN-SPAM and GDPR compliance
Lifecycle Programs

Retention and engageme nt: Build and run weekly parent progress reports, platform newsletters, in-app messaging and activity-based outreach tied to student engagement data
Pre-launch acquisition:

Own sign-up confirmation and waitlist nurture sequences in partnership with marketing, including the web form-to-platform integration
Cohort and invite-code onboarding:

Manage the CRM mechanics for gated beta waves and partner referral cohorts, including cohort tagging schema
Monetisation:

Build free-to-paid conversion, tier upsell, renewal and save programs that communicate real value at the right moment
Win-back:

Develop lapse detection logic and multi‑channel sequences reconnecting lapsed families with the product
Audience & Segmentation

Segmentation architectu re: Design and maintain segmentation across four distinct audiences: students (COPPA-compliant, in-app and parent-routed), parents (primary paying customer), teachers and prospects
COPPA parental conse nt: Own the CRM‑side of parental consent flows for under-13 users, including consent confirmation communications and compliant platform configuration
Per-tier logic:

Define content and cadence differences between subscription tiers, in partnership with publishing
Performance reporting:

Own CRM reporting: open rates, click-through, retention, conversion and win‑back metrics - and surface insights to Publishing and Editorial
Testing:

Run A/B testing across subject lines and send times and content and flow logic to continuously improve programme performance
Qualifications

Experience:

5+ years of CRM experience building multi‑channel lifecycle programmes with measurable retention, engagement, and revenue outcomes
Platform expertise:

Hands‑on experience owning a marketing automation and/or engagement communications platform at scale (Braze, Iterable, Customer.io, or equivalent), including implementation and product data integration
Segmentation depth:

Deep expertise in audience segmentation, delivery logic and lifecycle architecture across B2C audiences
Compliance:

Solid understanding of COPPA and child‑directed communication compliance
Data fluency : Comfortable with behavioural data, funnel analytics, A/B testing and performance reporting
Collaboration:

Strong cross‑functional partner: you work daily alongside Marketing, Editorial and Engineering
Startup mindset:

Comfortable doing the work yourself, in an environment where the platform and processes are still being built
Bonus Points

Background in EdTech, consumer subscription products or live-service gamingExperience building CRM programmes for multilingual or Spanish-language audiences
Familiarity with COPPA consent management platforms (e.g. k-ID, SuperAwesome)

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