Social Media Manager (Miami)

Social Media Manager

Full Time – In Office

Salary - 50,000- 65,000 Base

About Us
Bubbice is redefining the ice cream experience.
Originally from the UK, we combine flash-frozen ice cream, cocktails, and live theatre, delivered through
high-energy carts, parlours, and kiosks across premium venues, malls, hotels, stadiums, and events.
Bubbice is led by Forbes 30 Under 30 entrepreneur Rob Huysinga, a proven founder who has
successfully built and scaled multiple businesses. Prior to launching Bubbice, Rob founded Pan-n-Ice and
Bubba Oasis in the UK, growing them to well over 100 employees and establishing a strong presence in
the experiential food and hospitality space.
Now bringing that experience and track record to the U.S., Rob is focused on building Bubbice into a
category-defining brand.

After building a global following with millions of social media views (TikTok: Bubba_Ice), Bubbice
launched in Miami in 2025 and is now expanding rapidly across Florida and the U.S. with kiosks, carts,
stadium locations, and experiential activations.
Our clients include Hard Rock Stadium, Soho House, and 1 Hotels, and we are on track to deliver
hundreds of events annually.

Alongside an ambitious retail rollout across prime locations from Brickell through to Aventura Mall, and a
growing licensing footprint across the U.S., our focus is clear:
to establish Bubbice as a go-to experience across events, malls, parlours, and hotels nationwide through
our owned locations, activations, and licensing partnerships.

Our goals are bold:
50 locations and licensing partners within the next 36 months.
Beyond business, spreading joy sits at the heart of everything we do. Each month, we visit children’s
hospitals across South Florida, bringing complimentary ice cream experiences to patients and
families—reinforcing our commitment to positivity, community, and creating moments that matter.

Our Team & Culture
This is a rare opportunity to join at the ground floor and work closely with the founding team, helping
shape the foundation of the U.S. expansion from the inside.
As we build out our U.S. team, you’ll be joining as a founding member—playing a key role in how the
business grows and evolves.
This is not a traditional corporate environment. It’s hands-on, high-energy, creative, and constantly
evolving, with real visibility, real ownership, and the opportunity to shape both your role and the business
as it scales.

Why Join
● You’ll be part of a fast-scaling experiential lifestyle brand at an early stage of U.S. expansion
● We’re at a very early stage of growth with huge momentum behind the brand.
● One week we’re launching inside a luxury hotel, the next we’re serving at stadium events or
creating content with creators and hospitality brands.
● This is an opportunity to help shape the voice, personality and online presence of a brand that is
designed to entertain.

Area you will own:
Social Media Growth & Strategy
● Own and grow Bubbice across TikTok, Instagram, YouTube and LinkedIn
● Build authentic content strategies driven by creative storytelling

Creative Direction & Content Production
● Lead the creative direction of all Bubbice content
● Create thought-provoking, emotionally engaging and conversation-starting content
● Develop storytelling-led content that sparks reactions, opinions and shares
● Content needs to be playful, uplifting and entertaining to reflect our brand
● Film and edit high-energy content across our parlours, stadiums (such as F1), pop-ups at Miami's
most epic events and the US most incredible resorts.
● Create playful and highly shareable content that reflects the brand personality
TikTok, YouTube & Linked In Expansion
● Reignite the original Bubba Ice TikTok account which previously scaled to 1M+ followers
● Launch and grow Bubbice’s new YouTube celebrity series
● Turn founder, team and behind-the-scenes moments into entertaining content
● Create founder-led content around entrepreneurship, hospitality and building a disruptive brand
Influencer & Brand Partnerships
● Build relationships with creators, influencers and viral F&B brands
● Coordinate influencer collaborations, giveaways and social activations
● Help position Bubbice at the center of hospitality and internet culture

What We Are Looking For
● Experience working with viral consumer or F&B brands
● Existing creator/influencer relationships
● YouTube production experience
● Strong meme instinct / internet humor
● Photography, motion graphics or creative direction skills