Social Media and Brand Manager (Miami)

We're looking for a highly creative, strategic and 10 step ahead individual to join ALEXIS LAUREN. This position plays a pivotal role in brand awareness, experiences, engagement and relationships.

TO APPLY:
Due to the large number of applicants, please send your portfolio and creative brief to alexis@alexislauren.com (brief directions located at the bottom). Without a creative brief you will not be considered.

alexislauren.com

Key Responsibilities
Create all content assets for social media and edit original content
Create reels, before/ after's, receive UGC content
Create elevated graphic design assests for social, email, website, events and marketing campaigns
Growth marketing through email and SMS campaigns
Create relationships through grassroots efforts
Manage and plan all events
Secure sponsors and partnerships
Grow email and lead database
Create influencer strategy and manage relationships

Social Media
Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok and stay in the know!
Stay on top of KPIs and growth strategy
Own execution and ideas
Track analytics and weekly performance
Graphic Design
Create newsletters and releases
Blog posts

Desired Experience
3 + years in social media, content creation and/or marketing
Must have a strong understanding of Tik Tok, Instagram and all social media platforms
Creative and detail-oriented
Self-starter and able to work independently
Must be able to lead with original ideas
Proactive and able to independently develop ideas from concept to execution. Does not need oversight or direction to execute
Experience with Canva and editing tools (Adobe Suite etc)
Ability to commute to Coral Gables and Bay Harbor Islands

Please email creative brief in deck style to alexis@alexislauren.com

Marketing and Social Brief

Engagement Strategy
How would you increase engagement on Instagram and TikTok?
Your goal is to grow our follower base while building a community of like-minded beauty enthusiasts. Define your overall strategy.

Location opening
How would you build hype and a lead list for a location coming to a new city?

Visuals & Content
Create an Instagram feed with visuals and captions.
Propose a TikTok idea (or two!)—what makes ALEXIS LAUREN’s content stand out?

Partnerships & Influencers
Who would you partner with and why? How would this increase revenue?
How does each partnership align with the brand? How would this bring in new clients?
Share three influencers or tastemakers you'd like to collaborate with and explain why.

Event Planning
Design a mock mini in-studio event for 30-50 people.
Include details that embody the ALEXIS LAUREN feel and vibe.