Social Media and Brand Manager

We're looking for a highly creative, strategic and

10 step ahead

individual to join ALEXIS LAUREN. This position plays a pivotal role in brand awareness, experiences, engagement and relationships.

Key Responsibilities

Create all content assets for social media and edit original content

Create elevated graphic design assests for social, email, website, events and marketing campaigns

Growth marketing through email and SMS campaigns

Create relationships through grassroots efforts

Manage and plan all events

Secure sponsors and partnerships

Grow email and lead database

Create influencer strategy and manage relationships

Social Media

Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok and stay in the know!

Stay on top of KPIs and growth strategy

Own execution and ideas

Track analytics and weekly performance

Graphic Design

Create newsletters and releases

Desired Experience

3 + years in social media, content creation and/or marketing

Must have a strong understanding of Tik Tok, Instagram and all social media platforms

Creative and detail-oriented

Self-starter and able to work independently

Must be able to lead with original ideas

Proactive and able to independently develop ideas from concept to execution. Does not need oversight or direction to execute

Experience with Canva and editing tools (Adobe Suite etc)

Ability to commute to Coral Gables and Bay Harbor Islands

Marketingand SocialBrief
EngagementStrategy
How would you increaseengagementon Instagram and TikTok?

Your goal is to grow our follower base while building a community of like-minded beauty enthusiasts. Define your overallstrategy.

Location opening
How would you build hype and a lead list for a location coming to a new city?

Create an Instagram feed with visuals and captions.

Propose a TikTok idea (or two!) - what makes ALEXIS LAUREN's content stand out?

Partnerships & Influencers
Who would you partner with and why? How would this increase revenue?

How does each partnership align with the brand? How would this bring in new clients?

Share three influencers or tastemakers you'd like to collaborate with and explain why.

Event Planning

Include details that embody the ALEXIS LAUREN feel and vibe.

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