Sr Marketing Manager (CONFIDENTIAL)

Most great businesses are misunderstood. TrueSpace is on a mission to fix that, and they need a sharp Senior Marketing Manager to help tell that story.
TrueSpace

TrueSpace is a Denver-based company on a mission to fix how small and medium-sized businesses are seen by lenders, investors, customers, and talent. Too many great businesses are undervalued or misunderstood simply because there's no reliable way to assess their operational strength. TrueSpace is changing that by building longitudinal intelligence infrastructure for the private SMB market, giving businesses the tools to understand, improve, and demonstrate how they operate over time.

With deep roots in Colorado's entrepreneurial ecosystem and a growing network of capital and ecosystem partners, TrueSpace is at an inflection point: the product is real, the partnerships are in place, and now it's time to build the brand to match.
What You Will Do

As TrueSpace's Senior Marketing Manager, you will own the marketing function end-to-end, setting strategy, building messaging, and executing campaigns that generate qualified interest and earn trust across three distinct audiences: business owners, ecosystem partners, and capital partners. You will work hand-in-hand with the leadership team and cross-functional partners to ensure marketing reflects the real customer experience and the story stays consistent and compelling at every touchpoint.
Responsibilities:

Develop a simple, focused marketing strategy that clarifies who we serve, the problems we solve, and how we talk about the company
Build a practical marketing plan and calendar across core channels including LinkedIn, email, website, events, and webinars
Create or oversee the content that brings campaigns to life, including articles, email sequences, case studies, and video or webinar scripts
Define what should be in-house versus outsourced, and manage freelancers or agencies accordingly
Turn ideas, research, and customer insights into clear, compelling content that positions TrueSpace credibly with business owners and capital partners, while ensuring messaging stays consistent across all touchpoints
Work with sales or client-facing teams to ensure they have current, on-brand materials
Design and refine lead funnels from first touch to qualified opportunity, partnering with sales to set clear lead stages and handoff criteria
Track and report on key metrics such as lead volume, quality, conversion, and channel performance and suggest realistic improvements based on that data
Create decks and simple explainer materials that help partners understand who we serve and when to introduce us
Build light processes for planning, reporting, and sharing results with the team
Who You Are

You are a seasoned B2B marketer who thrives in lean, high-ownership environments where strategy and execution are equally yours to lead. With a natural gift for translating complex ideas into clear, compelling messaging, you are comfortable presenting to founders and rolling up your sleeves to get things done. Energized by building something meaningful from the ground up, this role is for someone who is ready to jump in, own the full marketing function, and start making an impact from day one.
Qualifications:
7 to 10 years of experience in B2B marketing
Experience in software, services, or other complex B2B offerings
Prior experience as a senior marketing individual contributor or marketing lead in a small or mid-sized company
Experience owning both strategy and execution in a lean environment
Strong skills in positioning, messaging, and writing for business audiences
Able to turn strategic direction and research into simple, usable messaging
Light design skills in tools such as Figma, Adobe Express, or Canva for creating marketing materials
Skilled at working directly with founders and senior leaders and giving clear, honest updates
Benefits
Base salary: $120,000
Performance bonus: tied to a mix of marketing outcomes and firm performance
Medical, dental, and vision coverage
Short-term and long-term disability
401(k) plan with company match
Unlimited PTO

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.