Senior Shopper Marketing Specialist

What Does a Senior Shopper Marketing Analyst Do at Swire Coca-Cola?
Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue‑growing initiatives for customers.

Responsibilities

Analyze and report on business opportunities within channels and specific customers.

Develop and recommend customer‑specific shopper marketing campaigns to drive incremental revenue.

Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail.

Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns.

Perform other duties as assigned.

Requirements

4+ years’ experience in business analytics in consumer goods industry preferred.

4+ years’ market research of consumer demographics or category preferred.

Conduct program performance (pre, during, post) within customer‑specific shopper marketing campaigns.

Proficient in Excel, PowerPoint, Outlook, and Word applications.

Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data.

Ability to use information/business tools and platforms to obtain and analyze relevant information.

Ability to communicate complex shopper information and implications both verbally and in written form.

Benefits
Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well‑being.

Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan with company match.

Health Savings Accounts with company match.

Free virtual primary care, acute care, and physical therapy.

Free Employee Assistance Program.

Company paid time: vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave, and volunteer time.

Discounted and free product.

Opportunities for career advancement.

Enrollment in a Swire Medical Plan is required for some benefits.

Come and Join Our Sparkling Team!
Equal Employment Opportunity
Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E‑Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.

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