Senior Shopper Marketing Specialist

Senior Shopper Marketing Specialist
Acts as Senior Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.

Responsibilities

Analyze and report on business opportunities within channels and specific customers

Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue

Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail

Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns

Performs other duties as assigned

Requirements

4+ years’ experience in business analytics in consumer goods industry preferred

4+ years’ market research of consumer demographics or category preferred

Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns

Proficient in Excel, PowerPoint, Outlook, Word applications

Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data

Ability to use information/business tools and platforms to obtain and analyze relevant information

Ability to communicate complex shopper information and implications both verbally and written

Benefits

Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan with company match

Health Savings Accounts with company match

FREE virtual primary care, acute care and physical therapy

FREE Employee Assistance Program

Company paid vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time

Discounted & free product

Opportunities for career advancement

Note: Enrollment in a Swire Medical Plan is required for some benefits.

Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.

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