Senior Account Executive, Consumer Lifestyle PR

Location:

Los Angeles, CA (Hybrid)

FINN Partners is seeking a culturally connected, digitally savvy Account Executive or Assistant Account Executive to join our Los Angeles team. This role sits at the intersection of traditional public relations and influencer marketing, supporting integrated campaigns for entertainment, lifestyle, consumer, and brand clients.

The ideal candidate is equal parts media relations strategist and influencer marketer – someone who understands earned media, creator culture, social trends, and how storytelling translates across platforms. You’re organized, proactive, collaborative, and excited to help execute campaigns that generate conversation both online and offline.

FINN Partners is also seeking a highly motivated Senior Account Executive to join our Global Consumer practice in either Los Angeles or San Francisco. The ideal candidate is a strong communicator and strategic thinker with experience supporting integrated public relations campaigns for consumer and lifestyle brands.

This role will support account teams in developing and executing media relations strategies, brand storytelling initiatives, influencer engagement and integrated communications programs that drive visibility, relevance and business impact for clients.

The Senior Account Executive will play an important role in client service, media outreach, content development and day-to-day account management while contributing to a collaborative and fast‑paced agency environment.

What You’ll Do

Support development and execution of strategic public relations campaigns for consumer and lifestyle clients

Build and maintain relationships with media, influencers, creators and industry stakeholders

Draft and edit press releases, pitches, media alerts, briefing materials, award submissions and client correspondence

Proactively identify media opportunities and secure earned coverage across consumer, lifestyle, food & wine, automotive, travel and culture verticals

Assist in planning and execution of press events, launches, experiential activations and partnership programs

Coordinate influencer and creator engagement initiatives

Monitor media coverage, industry trends and cultural conversations to identify timely storytelling opportunities

Manage project timelines, reporting, agendas and account deliverables with strong attention to detail

Participate in client meetings and contribute to strategic recommendations and program development

Mentor and support junior team members as needed

Collaborate cross‑functionally with integrated marketing, social media and creative teams

What We’re Looking For

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or related field

3–5 years of relevant public relations experience, preferably within an agency environment

Experience working with consumer, lifestyle, automotive, hospitality, wine & spirits or luxury brands preferred

Strong media relations skills with demonstrated success securing coverage

Excellent written, verbal and interpersonal communication skills

Highly organized with ability to manage multiple priorities and deadlines

Strong understanding of today’s media and influencer landscape

Proficiency in Microsoft Office Suite and media monitoring/reporting tools

Ability to work both independently and collaboratively within a team environment

Bonus Points If You Have

Existing media contacts across lifestyle, food & beverage, automotive or culture-focused outlets

Experience supporting integrated campaigns that include social and influencer components

Familiarity with experiential marketing and event execution

Passion for consumer storytelling, cultural trends and premium lifestyle brands

Anticipated Compensation
$75,000 - $80,000, commensurate with experience and location

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