Marketing Manager- Harley Davidson Panama City Beach

Marketing Manager- Harley Davidson Panama City Beach
Job Category : Harley Sales

Requisition Number : MARKE001880

Posted : May 21, 2026

Full-Time

Locations
Showing 1 location

Harley-Davidson of Panama City Beach
Panama City Beach, FL 32413, USA

Description
Marketing Manager
Location:

H ‑ D Florida

Salary Range:

$55,000–$65,000 (Based on Experience)

Position Summary

The Marketing Manager is responsible for developing, executing, and managing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This is a

hands-on, boots-on-the-ground role

that operates primarily within the dealership environment, with significant responsibility for

event planning, coordination, and on-site execution

.

This role oversees social media, events, advertising campaigns, partnerships, and brand promotion—while maintaining the authentic Harley-Davidson experience.

The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles, lifestyle branding, customer engagement, and event-driven marketing.

Key Responsibilities

Develop and execute comprehensive dealership marketing strategies and promotional campaigns

Serve as the

primary planner and coordinator for all dealership events , with a strong on-site presence

Plan, manage, and execute two large-scale motorcycle rallies annually (April and October) , including logistics, vendor coordination, promotions, sponsorships, and on-site execution

Coordinate and promote additional dealership events such as bike nights, charity rides, customer appreciation events, and community activations

Manage social media platforms and online engagement initiatives

Create compelling marketing content including graphics, videos, emails, and event promotions

Ensure all advertising and communications align with Harley-Davidson brand standards

Collaborate closely with Sales, Service, Parts, and Apparel departments to drive traffic and revenue

Track, analyze, and report on campaign performance, engagement metrics, and ROI

Manage relationships with media partners, sponsors, community organizations, and local businesses

Maintain and update dealership websites, event calendars, and promotional materials

Oversee email marketing campaigns and customer outreach initiatives

Assist with in-store merchandising, promotional displays, and event setups

Monitor marketing budgets and advertising schedules

Support Harley Owners Group (H.O.G.) activities and rider community engagement

Attend and actively support weekend and evening events as required

Qualifications

3+ years of experience in marketing, advertising, event planning, or dealership marketing (preferred)

Demonstrated experience planning and executing

large-scale events or rallies

Strong understanding of social media platforms and online advertising

Excellent communication, organizational, and project management skills

Experience with content creation, photography, video editing, or graphic design (preferred)

Proficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools

Strong customer service mindset and relationship-building skills

Self-motivated, highly organized, and able to manage multiple projects and deadlines

Flexibility to work weekends, evenings, and special events

Knowledge of motorcycle culture and the Harley-Davidson brand lifestyle (preferred)

About H-D Florida
Established in 1996, H ‑ D Florida quickly became Tampa’s leading Harley-Davidson dealer and is now one of the largest Harley-Davidson dealer groups in Florida, with locations across Hillsborough, Pasco, and Bay counties.

We are a family-owned and operated organization committed to delivering a

premium Harley-Davidson experience—100% of the time, to 100% of our guests

. Our dealerships have deep roots in the community and strong charitable partnerships.

Tampa Bay’s cost of living is

5.6% below the national average , and Bay County’s is

3.9% below , making this an excellent place to grow your career while enjoying a strong quality of life.

Benefits

Competitive salary based on experience

Growth, leadership, and advancement opportunities

Modern, state-of-the-art service facilities

Paid training and continuing education

401(k) with company participation

Health, dental, vision, and life insurance plans

Short-term and long-term disability options

Health Savings Account (HSA)

Paid time off (PTO)

Employee pricing on new and used vehicles, service, and parts

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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