Marketing Manager- Harley Davidson Panama City Beach

Marketing Manager

Location: H-D Florida
Salary Range: $55,000-$65,000 (Based on Experience)

Position Summary

The Marketing Manager is responsible for developing, executing, and managing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This is a hands-on, boots-on-the-ground role that operates primarily within the dealership environment, with significant responsibility for event planning, coordination, and on-site execution .

This role oversees social media, events, advertising campaigns, partnerships, and brand promotion-while maintaining the authentic Harley-Davidson experience.

The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles, lifestyle branding, customer engagement, and event-driven marketing.

Key Responsibilities
Develop and execute comprehensive dealership marketing strategies and promotional campaigns
Serve as the primary planner and coordinator for all dealership events , with a strong on-site presence
Plan, manage, and execute two large-scale motorcycle rallies annually (April and October) , including logistics, vendor coordination, promotions, sponsorships, and on-site execution
Coordinate and promote additional dealership events such as bike nights, charity rides, customer appreciation events, and community activations
Manage social media platforms and online engagement initiatives
Create compelling marketing content including graphics, videos, emails, and event promotions
Ensure all advertising and communications align with Harley-Davidson brand standards
Collaborate closely with Sales, Service, Parts, and Apparel departments to drive traffic and revenue
Track, analyze, and report on campaign performance, engagement metrics, and ROI
Manage relationships with media partners, sponsors, community organizations, and local businesses
Maintain and update dealership websites, event calendars, and promotional materials
Oversee email marketing campaigns and customer outreach initiatives
Assist with in-store merchandising, promotional displays, and event setups
Monitor marketing budgets and advertising schedules
Support Harley Owners Group (H.O.G.) activities and rider community engagement
Attend and actively support weekend and evening events as required
Qualifications 3+ years of experience in marketing, advertising, event planning, or dealership marketing (preferred)
Demonstrated experience planning and executing large-scale events or rallies
Strong understanding of social media platforms and online advertising
Excellent communication, organizational, and project management skills
Experience with content creation, photography, video editing, or graphic design (preferred)
Proficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools
Strong customer service mindset and relationship-building skills
Self-motivated, highly organized, and able to manage multiple projects and deadlines
Flexibility to work weekends, evenings, and special events
Knowledge of motorcycle culture and the Harley-Davidson brand lifestyle (preferred)
About H-D Florida

Established in 1996, H-D Florida quickly became Tampa's leading Harley-Davidson dealer and is now one of the largest Harley-Davidson dealer groups in Florida, with locations across Hillsborough, Pasco, and Bay counties.

We are a family-owned and operated organization committed to delivering a premium Harley-Davidson experience-100% of the time, to 100% of our guests . Our dealerships have deep roots in the community and strong charitable partnerships.

Tampa Bay's cost of living is 5.6% below the national average , and Bay County's is 3.9% below , making this an excellent place to grow your career while enjoying a strong quality of life.

Benefits & Perks Competitive salary based on experience
Growth, leadership, and advancement opportunities
Modern, state-of-the-art service facilities
Paid training and continuing education
401(k) with company participation
Health, dental, vision, and life insurance plans
Short-term and long-term disability options
Health Savings Account (HSA)
Paid time off (PTO)
Employee pricing on new and used vehicles, service, and parts

Equal Opportunity Employer
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