Responsibilities
- Lead the development and execution of marketing strategies and campaigns.
- Identify and recommend best practices for marketing processes and initiatives.
- Analyze business trends to inform marketing decisions and strategies.
- Collaborate with cross‑functional teams to drive marketing projects and programs.
- Monitor and evaluate the effectiveness of marketing activities.
- Provide guidance and mentorship to junior marketing team members.
Minimum Qualifications
- 5+ years of relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Preferred Qualifications
- 5+ years of product marketing experience with a focus on credit card acquisition.
- Deep expertise in credit card acquisition funnels, from awareness through conversion.
- Proven track record of driving adoption for financial products and meeting goals in a test‑and‑learn environment.
- Experience with segmentation, messaging, and positioning for financial products to drive conversion across various channels including email, checkout, and landing pages.
- Meticulous attention to detail and a personal standard for quality that consistently exceeds expectations.
- Comfortable working at the intersection of data and creativity — equally at home in a spreadsheet and a creative brief.
- Experience working cross‑functionally with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment.
- Experience with Adobe Analytics and Adobe Journey Optimizer a plus.
- Fluency with AI tools to accelerate research, content development, competitive analysis, and campaign ideation.
Benefits
At PayPal, we are committed to building an equitable and inclusive global economy. We offer comprehensive, choice‑based programs to support personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We provide generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Equal Employment Opportunity
PayPal provides equal employment opportunity (EEO) to all persons irrespective of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status regarding public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
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