PR, Social Media and Affiliate Marketing Manager

PR And Affiliate Marketing Manager

The Manager, Social Media and Affiliate Marketing will be responsible for developing and executing strategies that drive traffic, leads and sales through affiliate partnerships, social media, influencer programs and referral platforms while optimizing program performance and return on investment ("ROI").
YOUR GOAL
Ensure all affiliate, referral and social campaigns are launched on time, with at least 95% of planned campaigns executed per schedule each month
Achieve a 10% month over month increase in affiliate or referral driven revenue or conversions
Monitor and optimize performance weekly to meet or exceed conversion-focused key performance indicators ("KPIs"), return on ad spend ("ROAS"), and lifetime value ("LTV") targets
Maintain strong compliance and tracking accuracy across all networks and platforms
Build and scale high-performing affiliate, influencer and referral programs to achieve measurable growth in leads and sales
YOUR KEY RESPONSIBILITIES
Develop and execute strategies across affiliate, referral platforms, and influencer/celebrity marketing strategies to drive revenue and client acquisition while managing networks, onboarding to maximize program performance including but not limited to Impact Affiliate and Employee Benefit Hub and maintain compliance
Manage social media and marketing content across all platforms including but not limited to Clubhouse, Chatmeter, and organic social media and monitor performance, implement optimization and provide actionable insights to leadership to improve traffic, leads and engagement
Negotiate affiliate. Referral and influencer agreements, commission structures and incentive programs while building strong partnerships to ensure alignment with brand goals and compliance standards
Collaborate with applicable corporate departments and franchise communications to align campaigns, ensure accurate tracking and maintain compliance and support consistent messaging across all platforms and marketing programs
Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives.
YOUR QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field
Five (5) years of experience in affiliate marketing or digital performance marketing
Proven ability to manage and optimize high-volume affiliate programs and campaigns
Experience managing and mentoring a team of marketing professionals
Proficiency with affiliate networks and tracking platforms
YOUR SKILLS
Excellent organizational and prioritization skills
Excellent verbal and written communication skills
Proven ability to manage and ability to inspire creative teams to deliver impactful content
Strong analytical skills with expertise in data driven decision making and ROI optimization
Spanish or French bilingual is a plus but not required
HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.