VP of Marketing and Revenue

VP of Marketing and Revenue
COX SCIENCE CENTER AND AQUARIUM INC

Annual Revenue: $15–20M

Organization Type: Nonprofit

Department: Marketing & Revenue

Direct Reports: 3 + Consultant

ABOUT COX SCIENCE CENTER AND AQUARIUM
The Cox Science Center and Aquarium (CSCA) is Palm Beach County's premier destination for science exploration and discovery, welcoming hundreds of thousands of guests annually from across South Florida and beyond. With a mission to inspire, engage, and educate through immersive science experiences and a vision to be the region's foremost leader in igniting curiosity and empowering discovery, CSCA is in an exciting period of strategic growth, expanding its regional reach, deepening community partnerships, and diversifying its earned revenue base.

THE OPPORTUNITY
The Vice President of Marketing & Revenue is a senior executive responsible for all aspects of earned revenue generation, brand growth, and development operations at CSCA. This leader will set the strategic direction for how CSCA attracts, engages, and retains guests, members, donors, and community partners, translating the organization's mission into compelling public experiences and financially sustainable revenue streams.

Reporting directly to the President & CEO and serving as a member of the executive leadership team, the VP will own a revenue portfolio that includes admissions, membership, event rentals, programming fees, retail, digital commerce, and contributed revenue. Two directors and one manager report into this role, supported by an external development strategist engaged on contract, creating an integrated structure that aligns brand, operations, events, and philanthropy in service of mission driven growth.

ORGANIZATIONAL STRUCTURE
The Vice President of Marketing & Revenue leads a department of three direct reports and an external development advisory engagement:

Director of Marketing & Communications : Brand identity, advertising, PR, content, social media, community partnerships, email marketing, earned/paid media, and creative services

Catering & Event Sales Manager (Manager level) : Private event and corporate rental sales, catering partnerships, event package development, on site event execution, and venue revenue performance

Director of Development : Philanthropic fundraising, donor cultivation and stewardship, foundation grants, special gifts, membership to donor pipeline, and development operations

External Development Strategist (Consultant) : Specialized counsel on capital campaign strategy, major gift cultivation, and Expansion Readiness fundraising priorities; engaged on contract and managed by the VP of Marketing & Revenue

KEY RESPONSIBILITIES
Strategic Revenue Leadership

Own and deliver annual earned revenue targets across all non-development income streams, with accountability for a combined portfolio of $15–20M

Provide executive oversight of contributed revenue (development) operations, partnering with the Director of Development and External Development Strategist on annual fundraising goals

Develop and execute a multi-year revenue strategy encompassing admissions, membership, group sales, event rentals, programming, retail, digital commerce, and philanthropy

Establish dynamic pricing frameworks for admissions and special events to maximize yield across seasons, exhibitions, and audience segments

Identify and develop new earned and contributed revenue opportunities aligned with CSCA's mission and growth priorities

Partner with the CFO on financial planning, budgeting, and forecasting for all revenue lines

Brand & Marketing Strategy

Serve as CSCA's chief brand steward, ensuring consistent, compelling expression of the organization's identity across all channels and touchpoints

Develop and lead integrated marketing strategies that drive attendance, membership, donor engagement, and community visibility

Oversee advertising, public relations, content, social media, email, and community partnerships

Champion audience research and data driven decision making to refine messaging, segment audiences, and measure campaign effectiveness

Build and maintain strategic relationships with regional media, tourism partners, Palm Beach County School District, and civic organizations

Development & Philanthropic Partnership

Provide executive leadership and strategic direction to the Director of Development and the engaged External Development Strategist

Manage the contractual relationship with CSCA's external development strategist, defining scope, deliverables, performance expectations, and integration with the internal development team

Partner with the President & CEO on major donor cultivation, capital campaign communications, and donor facing brand consistency

Ensure tight alignment between earned revenue, brand/marketing, and contributed revenue strategies, leveraging shared audience data, messaging, and stewardship touchpoints

Integrate development messaging, donor recognition, and naming opportunities into broader institutional brand stewardship

Membership & Guest Loyalty

Lead CSCA's membership program as a primary earned revenue and audience retention vehicle, with full accountability for member acquisition, renewal, upgrade, and lifetime value

Develop tiered membership structures, affinity programs, and corporate partnerships that expand the membership base

Design guest experience touchpoints (pre visit, on site, post visit) that deepen loyalty and drive repeat visitation

Cultivate the membership to donor pipeline in close partnership with the Director of Development

Collaborate with Education and Operations teams to align programming offerings with audience demand and revenue opportunity

Pricing, Ticketing Strategy & Revenue Operations

Personally own the strategic direction for CSCA's ticketing platform and revenue operations infrastructure, defining ticket products, packages, promotional codes, and member benefits within the system

Implement revenue management practices including dynamic pricing, yield optimization, and package bundling

Drive group sales, field trip programs, corporate event rentals, and facility venue revenue

Develop and manage promotional strategies, discount policies, and partnership ticketing arrangements

Partner with the VP of Guest Experience & Education to ensure a clean handoff between ticketing strategy and system design and daily ticketing operations and front line staff management

Oversee retail and food/beverage partnership strategy as components of the on site guest revenue ecosystem

Digital Experience & Data Analytics

Champion CSCA's digital ecosystem, website, e commerce, mobile, email, and social as primary drivers of marketing reach, revenue conversion, and donor engagement

Oversee CRM implementation and use, ensuring robust audience data capture and segmentation to inform marketing, membership, and development strategies

Leverage analytics and performance dashboards to make evidence based decisions across all marketing and revenue channels

Lead CSCA's digital advertising strategy (paid search, social advertising, display) to efficiently drive traffic and ticket sales

Partner with IT to maintain and modernize the marketing technology stack, including ticketing, CRM, and e commerce platforms

Events & Experience Programming

Develop and oversee a calendar of revenue generating events, seasonal activations, evening events, traveling exhibitions, and community programming that drive visitation during off peak periods

Provide direct leadership to the Catering & Event Sales Manager and oversight of private and corporate event rental revenue

Partner with program, curatorial, and operations teams to package and price special events for maximum revenue and mission alignment

Build CSCA's reputation as South Florida's premier venue for private and corporate events

Leadership & Organizational Development

Lead, mentor, and develop a team consisting of two directors, one manager, and their staff, creating a culture of performance, creativity, and collaboration

Manage the contract relationship and integration of CSCA's external development strategist into the broader marketing and revenue function

Serve as a key thought partner to the President & CEO and fellow executives on institutional strategy, audience growth, and market positioning

Represent CSCA externally with community partners, tourism organizations, media, and civic stakeholders

Build the structural and team capacity needed to scale this function in support of the November 2027 Grand Opening and beyond

Additional Requirements

Must be able to lift at least 60 lbs

There may be occasional travel required for work

QUALIFICATIONS
Required

10+ years of progressive experience in marketing, brand management, and/or revenue generation, with at least 5 years in a senior leadership role

Demonstrated success owning and delivering earned revenue targets in a consumer facing organization

Deep expertise in integrated marketing strategy, brand management, digital marketing, and audience development

Experience overseeing or partnering closely with development/fundraising teams, including stewardship of major donors and capital campaign communications

Proven ability to lead and develop high performing, multi functional teams

Strong analytical skills; comfort with data, pricing models, and performance metrics

Exceptional communication, relationship building, and executive presence

Experience in a mission driven, nonprofit, cultural, tourism, hospitality, or entertainment organization is highly valued

Preferred

Senior sales and marketing experience at a 4 or 5 star hotel, resort, or hospitality property

Experience in a science center, aquarium, museum, zoo, theme park, or similar destination attraction

Familiarity with ticketing platforms, CRM systems, and digital marketing technology

Background in dynamic pricing and revenue management

Existing relationships in the South Florida market, media, tourism, corporate, civic, and philanthropic sectors

Bachelor's degree required; advanced degree in marketing, business, or related field is a plus but not required

COMPENSATION & BENEFITS
CSCA offers a competitive compensation package commensurate with experience, including base salary, performance based incentive, comprehensive health benefits, retirement plan, and complimentary institutional membership. This is a full‑time, exempt, on‑site position based at CSCA's campus in West Palm Beach, Florida.

OUR PURPOSE
Transforming lives by opening every mind to science.

The ideal Vice President of Marketing & Revenue is not only a commercially driven executive; they are a passionate communicator who believes that science engagement changes lives. They will carry CSCA's brand into the community with conviction and build the revenue and development engine that sustains its mission for generations.

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