Downstream Marketing Manager - DTC & Provider Channels (Social Media Revenue Foc

Now Hiring: Downstream Marketing Manager - DTC & Provider Channels (Social Media Revenue Focus)

We are a national staffing firm and are currently seeking a

Downstream Marketing Manager

a prominent client of ours. Details for the position are as follows:

Irvine, CA
Pay Rate: $90 - $102/hr
Contract: ASAP Start | 3+ Months (Possible Extension)

We are seeking an experienced Downstream Marketing Manager to lead strategic marketing initiatives focused on both Direct-to-Consumer (DTC) and Healthcare Provider channels. This role is ideal for a data-driven marketing professional with a strong background in healthcare, medical device, or pharmaceutical marketing and a proven ability to drive revenue through social media and multi-channel campaigns.

Key Responsibilities:

Develop and execute integrated marketing strategies across DTC and provider channels with a strong emphasis on social media revenue generation
Lead downstream marketing support including sales enablement materials, product collateral, and customer/provider-focused messaging
Manage social media strategy including content planning, paid/organic campaigns, influencer partnerships, and community engagement
Drive multi-channel campaigns across digital, print, email, events, partnerships, and social platforms
Support product launches, commercialization efforts, and brand lifecycle management
Identify and manage influencer relationships for both consumer and healthcare professional audiences
Conduct market research, competitive analysis, and customer insights to strengthen product positioning and campaign performance
Partner cross-functionally with product, sales, medical, analytics, communications, and market access teams
Analyze campaign performance metrics and optimize strategies to maximize ROI, engagement, lead generation, and revenue
Ensure all marketing activities align with healthcare regulations and brand compliance standards
Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field (advanced degree preferred)
5+ years of marketing experience within healthcare, medical device, or pharmaceutical industries
Experience within aesthetics or plastic surgery markets preferred
Strong expertise in digital marketing, paid social, analytics tools, and healthcare compliance requirements
Demonstrated success in brand management, downstream marketing, go-to-market strategy, and commercialization
Proven track record managing social media campaigns that directly impact revenue growth
Experience marketing to both healthcare professionals and end consumers
Excellent analytical, project management, and communication skills

If you or someone in your network is interested, please apply or reach out directly.

Our company offers our contractors a suite of benefits after a qualification period including health, vision, dental, life and disability insurance.

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