Director, Season Ticket Growth & Experience

The San Jose Earthquakes are seeking a highly creative and results-driven leader to own and accelerate the growth of our season ticket business. The Director, Season Ticket Growth & Experience is singularly focused on one objective: to design, market, and deliver the most compelling season ticket product in Major League Soccer and drive the club to a full season ticket sellout.

Who You Are

Hustle: Having the desire to authentically connect with people, willing to always show up for our fans, and having an innate pride in their work.

Big: Devoted to quality in execution, not afraid to swing big, and owning the result.

Successful Candidate
The Director, Season Ticket Growth & Experience is a strategic and creative leader who thrives in ownership of a full business line. You bring a builder mentality, strong accountability for outcomes, and the ability to connect product innovation with revenue growth.

You are equally comfortable thinking big‑picture about fan experience and diving into the details of pricing, campaigns, and conversion. You operate with urgency, test‑and‑learn discipline, and a relentless focus on driving demand and retention.

This role requires someone who can lead cross‑functional efforts, influence stakeholders, and create a best‑in‑class season ticket ecosystem that drives long‑term fan loyalty and revenue growth.

Job Competencies Include

Leadership

Strategic Thinking

Growth Mindset

Product Innovation

Fan Experience Design

Analytical Thinking

Relationship Building

Communication

Collaboration

Revenue Management

Responsibilities

Season Ticket Product Ownership

Own and continuously evolve the season ticket product, including pricing strategy, tiering, benefits, and packaging

Develop offerings across fan segments (premium, families, young professionals, supporters)

Introduce innovative membership models such as flexible plans, loyalty tiers, and waitlists

Partner with executive leadership on product direction and decision-making

Campaigns & Demand Generation

Develop and execute high‑impact campaigns that create urgency and drive demand

Own messaging, positioning, and creative direction for all season ticket initiatives

Build key sales‑driving moments including launches, deadlines, and events

Develop referral, community, and grassroots growth strategies

Season Ticket Holder Experience

Design a best‑in‑class end‑to‑end member journey from purchase through renewal

Create exclusive experiences that strengthen emotional connection and reduce churn

Partner with stadium operations, marketing, and partnerships to enhance value delivery

Lifecycle & Retention

Own the full lifecycle: acquisition, engagement, and renewal

Develop retention strategies that increase lifetime value and loyalty

Build programs that reward tenure, advocacy, and engagement

Cross‑Functional Leadership

Partner closely with ticket sales to align demand generation and conversion

Collaborate with marketing, content, partnerships, and soccer operations

Align club storytelling and player narratives with ticket demand strategies

Data, Testing & Optimization

Establish a test‑and‑learn environment across pricing, offers, and messaging

Leverage CRM and fan data to segment and personalize outreach

Track performance metrics and adjust strategies in real time

Qualifications

7–12+ years of experience in growth marketing, product development, fan experience, or DTC business models

Proven ability to drive revenue through product innovation and marketing execution

Experience owning a business line, category, or major initiative

Strong analytical and strategic thinking skills

Ability to operate in a fast‑paced, evolving environment with high accountability

Excellent communication and cross‑functional collaboration skills

Experience in sports, entertainment, or live events is preferred but not required

Success Metrics

Growth in total season ticket members (toward sellout goal)

Renewal and retention rates

Revenue per member and overall lifetime value

Conversion rates across campaigns and sales funnels

Fan satisfaction and Net Promoter Score (NPS) among season ticket members

Salary: $90,000 - $110,000 + bonus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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