Content & Brand Specialist (On-Camera Social Media & Dealership Marketing)

Join Dick Smith Ford of Columbia as Our On-Camera Content & Brand Specialist!

Are you creative, confident on camera, and passionate about social media, branding, and storytelling?
Dick Smith Ford of Columbia is looking for a high-energy Content & Brand Specialist to help showcase our inventory, promote our team, and elevate our dealership's digital presence.
This is not a traditional behind-the-scenes marketing role. We're looking for someone who is comfortable being on camera, creating engaging daily content, and helping us connect with customers in authentic, impactful ways.
If you love social media, enjoy creating videos, and thrive in a fast-paced environment—this could be the perfect opportunity.
Responsibilities

Content Creation & Social Media

Create engaging daily video and photo content featuring dealership inventory, promotions, customer deliveries, and staff highlights
Produce short-form video content for: Facebook, Instagram Reels, YouTube Shorts, TikTok (if applicable)
Maintain consistent brand voice and dealership image across platforms
Capture trending, engaging content ideas relevant to automotive retail
Team & Brand Promotion

Highlight dealership staff to build trust and community awareness
Create salesperson spotlight content and dealership culture content
Support customer testimonial and delivery moment content
Inventory Marketing

Feature priority inventory including trucks, SUVs, certified pre-owned vehicles, and fresh trades
Assist in showcasing aged inventory through creative content
Work with leadership to align content with sales goals and promotions
Website & Digital Support

Assist with website merchandising and featured inventory promotion
Support photo/video asset creation for online inventory presentation
Help identify digital opportunities to improve customer engagement
Qualifications

Comfortable and confident on camera
Strong communication and interpersonal skills
Social media content creation experience
Experience with Instagram, Facebook, YouTube Shorts, TikTok
Basic video editing skills (CapCut, Canva, Adobe Express, etc.)
Creative mindset with strong attention to detail
Self-motivated and highly organized
Ability to work in a fast-paced dealership environment
Preferred Qualifications

Automotive experience preferred but not required
Marketing, branding, content creation, or social media background
Sales or customer-facing experience is a plus
Why Join Dick Smith Ford?

High-energy, growth-focused environment
Opportunity to build your personal brand and professional portfolio
Work directly with dealership leadership
Make a measurable impact on a fast-growing dealership
Competitive compensation + bonus opportunities
Application Instructions

To stand out, applicants are encouraged to include:
Resume
Social media portfolio or profile links
Optional short video introduction (30–60 seconds)