Content & Brand Specialist (On-Camera Social Media & Dealership Marketing)

Join Dick Smith Ford of Columbia as Our On-Camera Content & Brand Specialist!
Are you creative, confident on camera, and passionate about social media, branding, and storytelling?

Dick Smith Ford of Columbia is looking for a high-energy

Content & Brand Specialist

to help showcase our inventory, promote our team, and elevate our dealership’s digital presence.

This is not a traditional behind-the-scenes marketing role. We’re looking for someone who is comfortable being on camera, creating engaging daily content, and helping us connect with customers in authentic, impactful ways.

If you love social media, enjoy creating videos, and thrive in a fast-paced environment—this could be the perfect opportunity.

Responsibilities
Content Creation & Social Media

Create engaging daily video and photo content featuring dealership inventory, promotions, customer deliveries, and staff highlights

Produce short-form video content for:

Facebook

Instagram Reels

YouTube Shorts

TikTok (if applicable)

Maintain consistent brand voice and dealership image across platforms

Capture trending, engaging content ideas relevant to automotive retail

Team & Brand Promotion

Highlight dealership staff to build trust and community awareness

Create salesperson spotlight content and dealership culture content

Support customer testimonial and delivery moment content

Inventory Marketing

Feature priority inventory including trucks, SUVs, certified pre-owned vehicles, and fresh trades

Assist in showcasing aged inventory through creative content

Work with leadership to align content with sales goals and promotions

Website & Digital Support

Assist with website merchandising and featured inventory promotion

Support photo/video asset creation for online inventory presentation

Help identify digital opportunities to improve customer engagement

Qualifications

Comfortable and confident on camera

Strong communication and interpersonal skills

Social media content creation experience

Experience with:

Instagram

Facebook

YouTube Shorts

TikTok

Basic video editing skills (CapCut, Canva, Adobe Express, etc.)

Creative mindset with strong attention to detail

Self-motivated and highly organized

Ability to work in a fast-paced dealership environment

Preferred Qualifications

Automotive experience preferred but not required

Marketing, branding, content creation, or social media background

Sales or customer-facing experience is a plus

Why Join Dick Smith Ford?

High-energy, growth-focused environment

Opportunity to build your personal brand and professional portfolio

Work directly with dealership leadership

Make a measurable impact on a fast-growing dealership

Competitive compensation + bonus opportunities

Application Instructions
To stand out, applicants are encouraged to include:

Resume

Social media portfolio or profile links

Optional short video introduction (30–60 seconds)

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