Director of Social Media & Content

As Director of Social Media & Content, you will lead the strategic vision and execution across all brands within the Justin Alexander portfolio. This role blends high-level strategy with on-the-ground leadership, shaping brand identity while guiding content creation and always-on storytelling cross-platform.
You will own the full social ecosystem, from strategy and content execution to performance analytics and community engagement, ensuring a culturally relevant presence aligned with both B2B and B2C objectives.
Reporting to the Director of Marketing, you will partner closely with Brand Marketing, Digital Marketing/Paid Advertising, Events, PR, Sales, Digital Product and Engineering, and Creative teams to drive brand awareness, engagement, and conversion, delivering measurable business impact.
This role oversees a Social Media Team of four and is hybrid with 4 days in office in Springfield, NJ.
Responsible For
Global Social Strategy & Execution
Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
Define platform-specific strategies that balance brand storytelling and performance
Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
Content Creation & Brand Storytelling
Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends
Lead and support on-the-ground content capture as needed to create timely, high-quality social-first assets
Strategically leverage AI to improve efficiency and output while maintaining creative control
Partner on influencer/creator strategy, supporting relationship management, content collaboration, and performance tracking to ensure alignment with broader social objectives
Oversee digital asset management and organization of all social and creator assets
Community Engagement & Brand Presence
Oversee community management, ensuring timely, thoughtful, and brand-aligned interactions
Deepen engagement with brides, retailers, and brand advocates
Monitor trends, conversations, and cultural moments to keep the brand relevant and innovative
Performance Marketing & Analytics
Own social performance metrics, establishing KPIs for engagement growth and impact
Synthesize performance data and community insights into strategic recommendations for content, creative, and channel optimization
Partner with Digital Marketing to align social storytelling to maximize reach, efficiency and ROI
Translate various data sets/insights into actionable optimizations to improve performance and inform future strategy
Team Leadership & Cross-Functional Collaboration
Lead, mentor, and develop the social media team while establishing a high bar for both creative excellence and strategic execution through hands-on leadership and guidance
Collaborate cross-functionally to ensure alignment and maximize impact
Serve as the social media subject matter expert across the organization
Qualifications
8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning
Exceptional communication and presentation skills, with experience influencing senior leadership and presenting strategies, results, and recommendations
Effectively collaborate with diverse cross functional partners across levels and areas of expertise
Passion for fashion, storytelling, and the bridal industry, with a strong understanding of the customer journey from inspiration to purchase
Travel Requirements
As Director of Social Media & Content, you will be expected to travel to key events, photoshoots, and strategic meetings, dedicating a minimum of 28 travel days per season. Additional travel for retailer visits and leadership events may be required.
Compensation & Benefits
This role has an anticipated base salary range of $145,000 to $150,000 annually. The final offer will be determined based on experience, skills, and internal equity.
Justin Alexander offers a comprehensive benefits package that includes:
Health, dental, and vision insurance with ancillary options
401(k) with company match
Paid time off (vacation, sick days, holidays)
Family Building Benefits
Tuition Reimbursement
Employee discounts and more