Director of Social Media & Content

A leading fashion and bridal company is seeking a Director of Social Media & Content to lead the strategic vision and execution of social media across a portfolio of premium brands. This leadership role combines high-level strategy with hands‑on creative execution, overseeing brand storytelling, content creation, community engagement, influencer initiatives, and social performance.

The ideal candidate is a creative and analytical leader with deep expertise in building social-first brands, managing high-performing teams, and driving measurable business impact across both B2B and B2C audiences.

Key Responsibilities

Develop and execute a cohesive, multi-brand social media strategy across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging platforms.

Shape distinct, platform-native brand voices while ensuring consistency across all social channels.

Create social-first campaigns supporting product launches, seasonal initiatives, and brand activations.

Build and manage an always‑on content strategy that captures real-time brand moments, events, influencer collaborations, and behind-the-scenes storytelling.

Own the social content calendar and ensure seamless coordination across brands and campaigns.

Identify emerging cultural trends and consumer behaviors to drive engagement and brand relevance.

Content Creation & Brand Storytelling

Lead the creation, production, and execution of compelling social-first content across photo, video, and short-form formats.

Partner with creative teams to plan and execute content shoots while supporting real-time content capture.

Leverage AI tools and emerging technologies to improve creative workflows while maintaining brand integrity.

Oversee influencer and creator content strategy, partnerships, and asset management.

Maintain an organized digital asset library for all social and creator content.

Community Engagement

Oversee community management across all social platforms, ensuring timely, authentic, and brand-aligned interactions.

Foster engagement with customers, brand advocates, retail partners, and online communities.

Monitor conversations, trends, and cultural moments to strengthen brand presence and audience loyalty.

Performance & Analytics

Establish KPIs and measure social performance across engagement, audience growth, traffic, and conversions.

Analyze performance data and translate insights into actionable recommendations.

Partner closely with Digital Marketing to align organic social with paid media initiatives and maximize overall campaign performance.

Continuously optimize content strategy based on analytics and consumer insights.

Leadership & Cross-Functional Collaboration

Lead, mentor, and develop a team of social media professionals.

Foster a culture of creativity, accountability, and continuous improvement.

Collaborate with Marketing, Creative, PR, Sales, Events, Digital, Product, and Executive Leadership to ensure cohesive brand storytelling.

Serve as the organization’s subject matter expert for social media strategy and best practices.

Qualifications

8+ years of social media marketing experience within fashion, beauty, luxury, lifestyle, or consumer brands.

3–5+ years of experience managing and developing high-performing teams.

Proven success building and scaling multi-platform social media strategies that drive brand awareness, engagement, and business growth.

Deep expertise across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging social platforms.

Strong understanding of platform algorithms, content trends, and social best practices.

Experience with social analytics and management tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and Google Analytics (GA4).

Proficiency with Adobe Creative Suite, Canva, CapCut, and other content production tools.

Experience developing and managing influencer and creator marketing programs.

Strong creative direction skills with experience leading content ideation, production planning, and on-site content capture.

Data-driven mindset with the ability to translate insights into strategic recommendations.

Excellent communication, presentation, and cross-functional collaboration skills.

Passion for fashion, luxury, consumer brands, and digital storytelling.

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