Media Buyer - Paid Social and Native

Pawfy is one of the fastest-growing DTC pet brands in America - we are profitably, exponentially growing and we've helped over 1,00,000 dogs get better better preventative care.

We're searching for a hands-on paid social media buyer who has managed at least $250k+ in monthly video ad spend across Facebook, Instagram, TikTok and Snap to join our acquisition team. Native platforms are a big bonus.

You don't just excel at the technical side of paid social, but you also are well-versed in direct response performance marketing. You know how to convert clicks to sales by identifying new creative angles, audiences and by capitalizing on them with resonant media. Hooks, angles, CTRs, Thumb Stop Rate etc is in your daily vocabulary.

What's the Ideal Candidate's Background?
We're looking for a true direct response marketer with vast experience in video ads. You need to be able to oversee the funnel from A-Z, ensuring congruence with audience, ad, landing page and product page. You have ideally worked in a DTC environment where profitability on first order or against lifetime value mattered.

What's in it for you? A well-versed team, backed by substantial resources and budget to help you scale even harder.

What's a Typical Day?

Analyzing trends, data, testing results and breaking it down to pinpoint your next move and to inform your strategy.

Strategising by identifying new opportunities, tweaks, improvements and figuring out who to go after next with your campaigns.

Executing inside the ad account, setting up CBO, ASC, ABO campaigns and ensuring appropriate organisation for streamlined reporting.

Creative production, working with our robust video editing team, copywriting and other departments to create creative briefs of ideas you want to test next.

Requirements

3-5 Years in DTC Paid Social Managing At Least $250K/mo Budgets.

Primarily experienced in Meta Ads but TikTok, AppLovin, Taboola or Snap is a big plus.

Full Funnel Performance Marketer - Heavy exposure to direct response marketing covering media, creative direction and conversion elements.

Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science

Think Fast, Move Fast Mentality - You need to be proactive and continuous in your efforts to drive higher conversions at maximum efficiency.

Creative - This isn't just an ad uploader role, we're looking for a real well-rounded media buyer who can ideate, create and execute.

Organized & Detail Oriented - Staying on top of task boards, sheets and other data sources to ensure consistent and streamlined reporting.

Competitive Base Salary + Performance Commission Structure

Flexible PTO

Fully Remote, Flexible Working Environment

A World-Class Team Backed By a Profitable Enterprise

Professional Development Through Team Building & Leading

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