Digital Marketing Strategist - Tracking and Consent

Job Description
At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

Primary Responsibilities

Gathers, synthesizes, and applies digital insights to form strategies

Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video

Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives

Ensures alignment of digital media and messaging across all channels

Develops success metrics, and tracks performance against goals and budget

Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations

Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives

Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate

Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs

Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels

Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)

Provides guidance to junior strategists on occasion

Additional Responsibilities

Manage, deploy, and validate third party pixels and tags across staging and production environments.

Manage consent experiences and configurations to meet global privacy requirements and align with organizational policy.

Requirements

Bachelor's degree in Marketing or related field

Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology

Preferences

One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences

Experience executing out of home, print, radio, and television campaigns

Experience in the oversight and management of media campaigns across several channels

Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video

Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

Additional Preferences

2+ years of hands‑on experience with Consent Management Platforms and Tag Management solutions.

5+ years overall experience in digital analytics, marketing technology, or data governance roles.

Strong understanding of privacy regulations (GDPR, CCPA/CPRA, LGPD, etc.).

Experience managing enterprise tag deployment workflows and debugging tools (Adobe Debugger, Chrome DevTools).

Ability to collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights

Understanding of JavaScript, web tracking, cookies, data privacy laws, and API integrations.

Skills and Competencies

Ability to effectively communicate both technical and non-technical information internally and externally teams

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work in a team environment when applicable

Ability to work under moderate guidance

Ability to work under pressure and meet deadlines

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Position Type
Full time

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Minimum:

$72,677.55 USD

Median:

$90,810.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Location Details
Regions Center

Location:
Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

https://www.regions.com/about-regions/welcome-portal/benefits

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