Lead-Gen Google Ads Specialist - 6+ Month Contract

Job title: Google Ads Associate

Location:

San Jose, CA

Duration: 6+ Months

Description:

We're looking for a data-driven, highly motivated Google Ads Contractor.

What you'll be doing:

Help manage the day-to-day of Client's Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation

Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights

Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more

Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance

Help oversee campaign budgets and performance for all paid search advertising channels

Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels

Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance

Qualifications:

Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)

Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize

Analytical and quantitative skills; bias towards data-based decision making

Excel/Google Sheets experience in data manipulation and analysis

Experience with Google Analytics (GA4)

Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements

Ability to multitask, balance, and juggle responsibilities in a fast-paced environment

Willingness to assist on different projects, accounts, and campaign needs

To stand out:

Experience specifically in B2B marketing - ideally SAAS

Experience in FinTech or the financial/accounting industry

Experience with Enterprise reporting and BI tools - especially Tableau

Must Have:

3 5 years of direct hands-on experience managing Google Ads accounts, including Search, Google Display Network, Performance Max, and YouTube campaigns focused on lead and pipeline generation.

Practical knowledge of Google Ads platform and Google Ads Editor including campaign setup, keyword research, and bidding strategies

Strong analytical and reporting experience using campaign data, platform reporting, Google Analytics (GA4), Excel, or Google Sheets.

Nice to Have:

Experience with Microsoft/Bing Ads

B2B marketing experience, ideally within SaaS

Background in FinTech or the financial/accounting industry

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