Social Media Coordinator $65k-$75k
Position Overview:
The Social Media Coordinator will be responsible for all aspects of Blundstone USA’s social media presence. This role is integral in driving brand engagement, growing our online communities, and crafting authentic content that aligns with Blundstone’s identity. It will be a priority to increase Blundstone's reach and engagement on all social platforms. Reporting to the Senior Marketing Manager, you’ll work closely with cross-functional teams, including marketing, e-commerce, and retail, to ensure a cohesive brand experience across all channels.
Key Responsibilities:
- Calendar Management: Collaborate with the marketing team to execute campaigns, including seasonal promotions, product launches, and retail activations.
- Community Engagement: Actively manage and engage with our social media community, responding to comments, messages, and mentions to foster loyalty and connection.
- Content Creation: Contribute strategy and insights to the development of high-quality, on-brand content for platforms like Instagram, TikTok, Facebook, Pinterest, and emerging channels.
- Analytics & Reporting: Track, analyze, and report on social media performance as well as competitor analysis.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in social media marketing for a consumer-facing brand, preferably in fashion, retail, or lifestyle.
- Expertise in social media tools and platforms, including analytics dashboards (e.g., Meta Business Suite, Sprout Social).
- Strong visual eye and understanding of brand aesthetics; experience with content creation tools like Canva, Adobe Suite, or similar a plus.
- Excellent communication skills and the ability to work cross functionally with adjacent teams.
- Passion for storytelling and connecting with diverse audiences