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Director of Product Marketing (SaaS) (Richardson)

Robert Half · Richardson, TX, USA · Remote ·

Pay:
$160,000-$175,000/yr
Job type:
Full Time

Director of Product Marketing (SaaS)
Location:

Hybrid (3 days onsite / 2 remote)
Compensation:

$160,000–$175,000 base + bonus + equity
Benefits:

Comprehensive benefits package

About the Role
A fast-growing technology company is seeking a

Director of Product Marketing

to build and lead its product marketing function from the ground up. This is a highly visible, strategic role where you will partner closely with leadership to shape go-to-market strategy, strengthen partner programs, and support growth across an established enterprise client base.

This opportunity is ideal for a leader who thrives in a build-stage environment and can bring both innovative thinking and hands-on execution to scale marketing programs and infrastructure.

Key Responsibilities
Define and execute

go-to-market strategies

to support product growth and customer demand
Lead, activate, and optimize

partner marketing programs , including hyperscaler ecosystems (AWS, Azure, GCP)
Drive implementation and effectiveness of

marketing automation and analytics tools , including Salesforce and related platforms
Collaborate cross-functionally with sales, product, and leadership to align messaging, positioning, and execution
Identify opportunities to improve and scale current programs through

new strategies, frameworks, and processes
Develop clear, compelling messaging for enterprise audiences and strategic partners
Present marketing strategies, performance insights, and recommendations to

executive leadership and external stakeholders
Establish the foundation for future team growth and build out the product marketing function over time

Qualifications
8–10+ years of experience in

product marketing within a SaaS or technology environment
Experience working with or supporting

hyperscaler or partner marketing programs

(AWS, Microsoft, Google Cloud preferred)
Strong expertise in

go-to-market strategy, product positioning, and program scaling
Hands-on experience with

marketing automation and analytics tools , ideally within the Salesforce ecosystem
Ability to balance

strategic leadership with tactical execution

in a fast-paced environment
Strong communication and presentation skills, with experience engaging

senior leadership and external partners
Innovative, solutions-oriented mindset with a track record of building and evolving marketing programs