About the Role
Chime is seeking an experienced Director of Marketing Technology to lead and scale our centralized MarTech organization across paid acquisition, web, lifecycle, and member engagement. This leader will own the strategy, architecture, and operations of the marketing technology ecosystem—including paid media technology, CMS, CRM and lifecycle platforms, DAM and brand systems, internal communications tooling, and AI‑powered marketing enablement tools.
This highly cross‑functional leadership role sits at the intersection of Growth Marketing, Product, Engineering, and Data. The Director will ensure the marketing technology enables faster execution, deeper personalization, stronger governance, and scalable growth across the full member lifecycle—from acquisition through lifetime value expansion, product attachment, and ongoing engagement.
The base salary offered for this role and level of experience begins at $224,000 and may increase to $310,000, depending on location, skills, qualifications, and experience. Full‑time employees are also eligible for a bonus, competitive equity package, and benefits.
In this role, you can expect to
- Define and execute a cross‑channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long‑term member value.
- Lead and develop a high‑performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.
- Own and optimize the end‑to‑end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.
- Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time‑to‑market.
- Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.
- Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.
- Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.
To thrive in this role, you have
- 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.
- Proven track record owning and scaling complex, cross‑channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI‑driven tools).
- Deep hands‑on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI‑enabled marketing technologies.
- Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.
- Strong strategic and systems mindset, with the ability to operate hands‑on when needed.
- Technically fluent and data‑literate—comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.
- Excellent communicator who can influence cross‑functional stakeholders and bridge technical and non‑technical teams.
- Proven ability to lead and develop teams, manage vendors, and operate effectively in fast‑moving, high‑growth environments.
- Experience in fintech, financial services, subscription, or membership‑based businesses is preferred.
- Familiarity with AI‑enabled personalization, content automation, and regulated environments including compliance and data privacy considerations is preferred.
Benefits
- Competitive salary based on experience.
- Bonus, competitive equity package, and 401(k) match.
- Medical, dental, vision, life, and disability benefits.
- Generous vacation policy and paid company‑wide days off.
- Parental leave: up to 24 weeks for birthing parents and 12 weeks for non‑birthing parents.
- Wellness stipend and other in‑office perks.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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