Description
Calling all Esteemed Leaders! Are you a creative and marketing leader who thrives at the intersection of brand, storytelling, and performance‑driven growth? Do you bring the vision, operational discipline, and influence needed to lead enterprise brand and marketing strategy across a complex, multi‑channel ecosystem? If so, this Executive Director, Creative Strategy and Advertising opportunity may be an excellent fit.
Role Overview
The Executive Director, Creative Strategy and Advertising is responsible for leading Providence’s enterprise creative vision, brand strategy, and marketing execution across marketing, brand, and growth initiatives. They oversee the development of integrated creative solutions that support brand storytelling, patient and caregiver engagement, lifecycle marketing, and enterprise growth priorities. Reporting to the Vice President of Marketing, the Executive Director leads a high‑performing brand and creative organization delivering compelling, data‑informed marketing and creative across all channels.
Key Responsibilities
- Define, govern, and evolve Providence’s enterprise brand expression across all consumer and stakeholder touchpoints, ensuring alignment with mission, values, and brand architecture.
- Ensure brand storytelling remains consistent, differentiated, and relevant across all markets and channels.
- Partner with executive leadership across marketing, communications, digital, and service lines to translate enterprise and growth priorities into clear, measurable brand and creative strategies.
- Lead creative and brand strategy for integrated marketing and brand campaigns that balance emotional storytelling with performance‑driven objectives.
- Oversee and approve major brand and creative initiatives, ensuring quality, consistency, and strategic alignment across internal teams, agencies, and production partners.
- Establish enterprise standards and review mechanisms that maintain brand integrity and creative excellence at scale.
- Direct creative and brand frameworks supporting CRM and lifecycle marketing programs, including email, direct mail, print, and personalized digital experiences.
- Partner with CRM and analytics teams to ensure brand expression and creative execution align with audience segmentation and lifecycle strategies.
- Build, lead, and develop a high‑performing brand and creative organization by defining operating models, intake and prioritization processes, and clear performance expectations.
- Foster a culture of collaboration, accountability, innovation, and continuous improvement.
- Collaborate closely with marketing strategy, analytics, digital experience, CRM, and communications teams to deliver integrated brand and marketing solutions.
- Apply sound judgment to resolve brand and creative direction challenges and influence stakeholders toward shared outcomes.
- Lead modernization of brand and creative capabilities through scalable workflows, creative technologies, and AI‑enabled tools, while maintaining brand quality and governance standards.
- Identify opportunities to improve operational efficiency and speed without sacrificing creative impact.
- Manage brand and creative operations including budgets, agency partnerships, and production resources.
- Ensure efficient delivery of high‑quality brand and marketing work aligned with enterprise priorities and financial targets.
- Drive measurable improvement in brand effectiveness and marketing performance through data, insights, testing, and continuous learning.
- Apply performance insights to refine brand and creative strategy over time.
- Represent brand marketing and creative leadership in enterprise governance forums and strategic marketing councils.
- Travel as needed to support enterprise initiatives, leadership engagement, and major brand programs.
Qualifications
Education
- Bachelor’s Degree in Graphic Design, Art, Communications, Film & Video Production, or related field; or equivalent education/experience.
- Master’s Degree or equivalent education/experience (preferred).
Leadership & Experience
- 10+ years of experience in brand, creative, or advertising leadership, including senior‑level creative management.
- 10+ years of people leadership experience, preferably in complex, matrixed organizations.
- Experience leading both enterprise brand campaigns and lifecycle marketing programs, including email, direct mail, and digital engagement.
- Healthcare experience (preferred).
Professional & Leadership Capabilities
- Proven ability to balance brand storytelling with performance‑driven marketing objectives.
- Experience leveraging AI‑enabled creative tools to improve concept development, production efficiency, and team productivity.
- Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, digital experience platforms, and content management systems.
- Strong strategic thinking and executive‑level communication skills.
- Ability to manage multiple priorities in fast‑paced environments without compromising creative or brand standards.
- Strong collaboration and relationship‑building skills with the ability to influence across organizational levels.
- Ability to analyze marketing performance and apply insights to improve brand and creative effectiveness.