The Role
The Executive Director, Creative Strategy and Advertising is responsible for leading Providence’s enterprise creative vision, brand strategy, and marketing execution across marketing, brand, and growth initiatives. This role oversees the development of integrated creative solutions that support brand storytelling, patient and caregiver engagement, lifecycle marketing, and enterprise growth priorities.
Reporting to the Vice President of Marketing, the Executive Director leads and develops a high‑performing brand and creative organization responsible for delivering compelling, data‑informed marketing and creative across all channels, including brand campaigns, digital marketing, CRM programs, direct mail, email, print communications, and emerging engagement platforms.
The Executive Director ensures Providence’s brand expression is consistent, differentiated, and trusted while enabling marketing teams to execute impactful programs at scale. This leader partners closely with marketing strategy, digital experience, CRM, analytics, and service‑line leaders to translate enterprise priorities into meaningful brand and marketing experiences that drive measurable engagement and growth.
In addition, this role leads the modernization of Providence’s brand and creative capabilities through the adoption of AI‑enabled creative tools, scalable production workflows, and innovative content systems that increase efficiency, speed‑to‑market, and quality across the enterprise.
What You’ll Do
Enterprise Brand & Creative Leadership
- Define, govern, and evolve Providence’s enterprise brand expression across all consumer and stakeholder touchpoints, ensuring alignment with mission, values, and brand architecture.
- Ensure brand storytelling remains consistent, differentiated, and relevant across all markets and channels.
Strategic Brand & Marketing Translation
- Partner with executive leadership across marketing, communications, digital, and service lines to translate enterprise and growth priorities into clear, measurable brand and creative strategies.
- Lead creative and brand strategy for integrated marketing and brand campaigns that balance emotional storytelling with performance‑driven objectives.
Brand, Campaign & Creative Oversight
- Oversee and approve major brand and creative initiatives, ensuring quality, consistency, and strategic alignment across internal teams, agencies, and production partners.
- Establish enterprise standards and review mechanisms that maintain brand integrity and creative excellence at scale.
CRM & Lifecycle Marketing Leadership
- Direct creative and brand frameworks supporting CRM and lifecycle marketing programs, including email, direct mail, print, and personalized digital experiences.
- Partner with CRM and analytics teams to ensure brand expression and creative execution align with audience segmentation and lifecycle strategies.
Organization & Talent Leadership
- Build, lead, and develop a high‑performing brand and creative organization by defining operating models, intake and prioritization processes, and clear performance expectations.
- Foster a culture of collaboration, accountability, innovation, and continuous improvement.
Cross‑Functional Collaboration & Influence
- Collaborate closely with marketing strategy, analytics, digital experience, CRM, and communications teams to deliver integrated brand and marketing solutions.
- Apply sound judgment to resolve brand and creative direction challenges and influence stakeholders toward shared outcomes.
Innovation & Modernization
- Lead modernization of brand and creative capabilities through scalable workflows, creative technologies, and AI‑enabled tools, while maintaining brand quality and governance standards.
- Identify opportunities to improve operational efficiency and speed without sacrificing creative impact.
Operational & Financial Stewardship
- Manage brand and creative operations including budgets, agency partnerships, and production resources.
- Ensure efficient delivery of high‑quality brand and marketing work aligned with enterprise priorities and financial targets.
Performance & Impact Accountability
- Drive measurable improvement in brand effectiveness and marketing performance through use of data, insights, testing, and continuous learning.
- Apply performance insights to refine brand and creative strategy over time.
Enterprise Governance & Leadership Presence
- Represent brand marketing and creative leadership in enterprise governance forums and strategic marketing councils.
- Travel as needed to support enterprise initiatives, leadership engagement, and major brand programs.
What You’ll Bring
Education
- Bachelor’s Degree in Graphic Design, Art, Communications, Film & Video Production, or related field; or equivalent education/experience.
- Master’s Degree or equivalent education/experience (preferred).
Leadership & Experience
- 10+ years of experience in brand, creative, or advertising leadership, including senior‑level creative management.
- 10+ years of people leadership experience, preferably in complex, matrixed organizations.
- Experience leading both enterprise brand campaigns and lifecycle marketing programs, including email, direct mail, and digital engagement.
- Healthcare experience (preferred).
Professional & Leadership Capabilities
- Proven ability to balance brand storytelling with performance‑driven marketing objectives.
- Experience leveraging AI‑enabled creative tools to improve concept development, production efficiency, and team productivity.
- Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, digital experience platforms, and content management systems.
- Strong strategic thinking and executive‑level communication skills.
- Ability to manage multiple priorities in fast‑paced environments without compromising creative or brand standards.
- Strong collaboration and relationship‑building skills with the ability to influence across organizational levels.
- Ability to analyze marketing performance and apply insights to improve brand and creative effectiveness.
Why Join Us?
- Lead enterprise brand strategy: Shape how Providence’s brand comes to life at scale.
- Influence growth and engagement: Drive brand experiences that deepen trust and advance enterprise priorities.
- Modernize brand capabilities: Advance AI‑enabled and scalable creative operations.
- Build exceptional teams: Lead and develop high‑impact brand and creative talent.
- Serve a mission that matters: Express Providence’s purpose through meaningful, human‑centered brand storytelling.
Benefits
Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well‑being resources and much more.
Additional compensation may be available for this role, such as shift differentials, standby/on‑call, overtime, premiums, extra shift incentives, or bonus opportunities.
Applicants in the Unincorporated County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Unincorporated Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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