Director of Audience & Engagement Analytics
Join the future of news. The Washington Post is on a mission to deliver riveting storytelling for all of America and reinvent news. The DAI (Data, Analytics & Insights) organization drives strategic and operational decisions for the company. As Director of Audience & Engagement Analytics you will report to the Vice President of Data, Analytics & Insights and work closely with newsroom, product, engineering, advertising, and finance teams on projects that have a critical and strategic impact.
Responsibilities
- Partner with cross‑function leads (audience, product, design, engineering) across multiple teams to establish strategic roadmap, OKRs, and priorities.
- Optimize revenue from audience and products using audience strategies, customer segmentation, and engagement tactics to increase engagement, revenue and profitability.
- Understand customer behavior and preferences; collaborate with stakeholders on customer insights to create targeted campaigns and personalized product offerings.
- Contribute as a key collaborator and thought leader for initiatives and projects that meet organization goals.
- Manage and communicate the analytics roadmap and deliverables.
- Lead, hire, onboard, and develop analytics talent and culture within the larger analytics organization.
- Oversee the quality and direction of the analytics team's work and represent the team at the executive level.
- Collaborate with other Data & Analytics teams on cross‑mission projects and identify partnership opportunities across teams.
- Oversee designs and analyze experiments to improve Growth KPIs for digital subscribers.
- Educate and improve internal processes to promote innovation and best practices within the team.
Preferred Motivations and Skills
- Passion for analytics: genuine interest in data analytics, its management, and its potential to drive insights.
- Business acumen: deep understanding of audience, engagement and subscription‑focused business model, challenges and opportunities.
- Problem‑solving: ability to identify, analyze and solve complex problems related to audience and product analytics.
- Creative thinking to find innovative solutions and improve analytics processes.
- Stakeholder management: strong communication and relationship‑building skills to effectively manage stakeholders across the organization.
- Results‑oriented: ability to set goals, measure progress, and adjust strategies as needed to achieve desired outcomes.
Minimum Qualifications
- Bachelor’s degree in computer science, engineering, mathematics, or related technical discipline.
- 10+ years professional experience in audience, content, customer or product analytics.
- 3+ years experience managing analytics professionals.
- Deep expertise in audience analytics, content measurement, and product analytics—ideally within a media, subscription, or digital product environment.
- People leadership experience in directing team members to build analytics solutions, data products, reporting, experimentation, acquisition and retention modeling.
Preferred Qualifications
- Experience in experiment design, measurement, analysis, and modeling.
- Familiarity with Google Analytics, media research tools (Comscore, Nielsen) and custom dashboards.
- Experience measuring effectiveness of marketing channels (search, social, email).
- Strong communication and interpersonal skills with the ability to work seamlessly with multiple stakeholders including executives.
- Knowledge of privacy‑compliant data practices and evolving trends in audience targeting and measurement.
- Experience with SQL, Python, and Big Data tools.
- Experience with Tableau and Web Analytics systems like Google Analytics.
Core Competencies
- Strong competency in leadership, execution management, building relationships, and generating talent and organizational capability.
- Willingness to take initiative and follow through on projects.
- Strong project management skills with the ability to juggle multiple priorities and drive high‑impact outcomes.
Benefits
- Competitive medical, dental and vision coverage.
- Company‑paid pension and 401(k) match.
- Three weeks of vacation and up to three weeks of paid sick leave.
- Nine paid holidays and two personal days.
- Twenty weeks paid parental leave for any new parent.
- Robust mental health resources.
- Backup care and caregiver concierge services.
- Gender affirming services.
- Pet insurance.
- Free Post digital subscription.
- Leadership and career development programs.
Salary
Salary range: $144,600 – $241,100 per year. Actual salary within this range will depend on individual skills, experience and qualifications.
This position may be eligible for a bonus or incentive program.
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