Position Overview
The Marketing Coordinator (Co-Op & Vendor Partnerships) supports the planning, coordination, execution, and reporting of vendor-funded marketing initiatives across BrandsMart’s digital and in-store channels. This role works closely with Marketing, Merchandising, Creative, and vendor partners to help maximize co-op funding opportunities while ensuring campaigns are executed accurately, on time, and in alignment with brand standards.
This position is ideal for a highly organized and detail-oriented marketing professional looking to grow within retail marketing, partnership marketing, and promotional campaign management.
Core Focus Areas
1. Vendor Co-Op Program Coordination
2. Campaign Execution & Marketing Support
Key Responsibilities
Vendor Co-Op & Partnership Support
- Assist in coordinating vendor-funded marketing programs across digital, print, email, and in-store channels.
- Support communication with vendor partners regarding marketing opportunities, campaign timelines, approvals, and proof-of-performance requirements.
- Help track co-op funding allocations, campaign participation, and vendor commitments.
- Maintain organized records of vendor agreements, approvals, invoices, and supporting documentation.
- Work closely with Merchandising teams to align promotional support with category priorities and key sales events.
Campaign Coordination & Execution
- Coordinate the execution of marketing campaigns across website placements, email campaigns, in-store signage, DOOH screens, print, and promotional materials.
- Ensure campaign assets, pricing, and promotional messaging are accurate and delivered on schedule.
- Partner with Creative and Marketing teams to gather assets, route approvals, and manage production timelines.
- Support seasonal campaigns, tentpole sales events, and promotional initiatives.
Reporting & Administrative Support
- Assist with campaign reporting, proof-of-performance recaps, and vendor summaries.
- Track marketing calendars, deadlines, and deliverables across multiple campaigns simultaneously.
- Help compile post-campaign insights and performance data.
- Maintain spreadsheets, trackers, and internal documentation related to co-op marketing activities.
Cross-Functional Collaboration
- Collaborate with Marketing, Merchandising, Media, Creative, and Operations teams to support campaign execution.
- Serve as a day-to-day point of contact for internal coordination related to vendor marketing programs.
- Ensure all campaigns align with BrandsMart brand standards and promotional guidelines.
Qualifications
- 1–3 years of experience in marketing, partnerships, account coordination, or retail marketing support.
- Strong organizational and project coordination skills with high attention to detail.
- Ability to manage multiple deadlines in a fast-paced retail environment.
- Excellent written and verbal communication skills.
- Comfortable working cross-functionally with internal teams and external partners.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Experience with marketing calendars, campaign coordination, or vendor communication preferred.
Location
Ft. Lauderdale, FL (In-Office)
About BrandsMart USA
BrandsMart USA is one of the leading appliance and consumer electronics retailers in the Southeast United States, offering thousands of products from top-tier brands at unbeatable prices. With over 45 years of retail excellence, 11 store locations, and a growing e-commerce presence, we deliver on our promise of selection, service, and savings every day.