National Trade Marketing Manager

Greater Madison Area (Octopi) | Chicago Area considered | Marketing | Full-Time

Asahi Beer USA is a premium beverage business built around super premium brands — Asahi Super Dry and Twisted Shotz. As part of Asahi Europe & International, the global arm of Asahi Group Holdings, we combine local agility with global scale, supported by Octopi Brewing, our state‑of‑the‑art production facility in Wisconsin.

About the Role
This is a high‑impact seat at the intersection of Brand, Sales, and Distributors. The National Trade Marketing Manager owns the strategy and execution that turns brand ambition into real results at retail — from POS and BTL programs to Buying Window governance and in‑market ROI. If you thrive in a calendar‑driven, deadline‑led environment and love seeing your work show up on shelves, this role is for you.

What You’ll Do

Own national trade marketing strategy across our Beer & RTD portfolio

Lead POS, BTL programs, and execution toolkits from brief to in‑market

Drive Buying Window governance and hold agencies and partners accountable to timelinesBuild compelling sell‑in stories and activation playbooks for Sales and Distributor partners

Own ROI analysis and share performance insights back to Brand and leadership

Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies

What We’re Looking For

6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol

Deep understanding of the U.S. three‑tier system and how distributors operate

A track record of translating brand strategy into below‑the‑line programs that actually execute

Hands‑on experience managing POS, promotions, trade toolkits, and execution calendars

Strong commercial instincts and ownership mentality around program performance and ROI

Travel
This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.

Base Salary: $120,000 – $140,000 annually (salaried/exempt)

Health, dental, and vision insurance

Paid time off & 9 paid holidays

401(k) with company match

And more

We are an equal opportunity employer. All offers are contingent upon successful completion of a background check.

Asahi Beer USA celebrates diversity and is committed to creating an inclusive environment where everyone can show up as their authentic self.

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