National Trade Marketing Manager

Own national trade marketing strategy across our Beer & RTD portfolio

Lead POS, BTL programs, and execution toolkits from brief to in-market

Drive Buying Window governance and hold agencies and partners accountable to timelines

Build compelling sell-in stories and activation playbooks for Sales and Distributor partners

Own ROI analysis and share performance insights back to Brand and leadership

Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies

Travel: This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.

Requirements

6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol

Deep understanding of the U.S. three-tier system and how distributors operate

A track record of translating brand strategy into below-the-line programs that actually execute

Hands-on experience managing POS, promotions, trade toolkits, and execution calendars

Strong commercial instincts and ownership mentality around program performance and ROI

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