Join to apply for the Search Engine Marketing Manager (SEM) role at Yelp
Summary
Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from Google and Bing, and wide‑open opportunities for growth. We are looking for an experienced Search Marketing (SEM) Manager with strong analytical skills, business acumen, and a deep understanding of Search Marketing to join our performance marketing team. You’ll work to optimize portfolio operations of a 7‑figure monthly SEM budget in order to drive marketplace growth. This is a full‑time remote role based in the United States.
What You’ll Do
Manage the day‑to‑day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more.
Obsess over data: analyze performance metrics from internal database tools, third‑party systems, APIs, and data feeds to drive growth in profit.
Monitor and report on daily SEM portfolio performance using our in‑house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.
Create a roadmap for continual innovative testing to drive growth and ongoing optimization to achieve performance targets.
Conduct tests on SEM best practices including:
Portfolio Expansions
Traffic Curation
Ad Copy Testing
Evaluate test results using Excel and Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.
Think big picture, prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business.
Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
Collaborate with our in‑house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.
What It Takes to Succeed
4+ years of experience using Google AdWords and Bing Ads with large keyword portfolios and at least high 6‑figure to 7‑figure monthly search budgets.
Deep understanding of automated search bidding strategies including tCPA & tROAS.
Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
Advanced proficiency with Excel is a must (e.g., Power user leveraging VLOOKUPs, pivot tables). Ability to use SQL is a big plus.
Bachelor’s degree in a quantitative field (e.g., mathematics, statistics, computer science, etc.).
Excellent leadership and collaboration skills (communication, coordination, building consensus, influencing without authority, listening, openness to other perspectives).
What You’ll Get
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $89,000 - $150,000 annually. You may also be offered a bonus and benefits.
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Actual salary offered may vary based on multiple factors, including but not limited to an individual's location and experience.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415‑969‑8488.
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
US Recruiting and Applicant Privacy Notice
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Project Management and Marketing
Industries
Software Development, Technology, Information and Internet, and Advertising Services
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In Summary: Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals . We are looking for an experienced Search Marketing (SEM) Manager with strong analytical skills, business acumen, and a deep understanding of Search Marketing . This is a full‑time remote role based in the United States . Compensation range for this position is $89,000 - $150,000 annually .
En Español:
Unirse para postularse a la función de Gerente de Marketing del motor de búsqueda (SEM) en Yelp Resumen El equipo de marketing de rendimiento avanzado de Yelp tiene como misión ayudar a conectar a los consumidores con empresas locales y profesionales de servicios. Nuestro equipo trabaja juntos para impulsar el crecimiento y un margen de contribución positiva mediante la adquisición de nuevos clientes, nuevas empresas y maximizar el rendimiento e ingresos de los canales de marketing pagados. Esta es una función remota de tiempo completo con sede en los Estados Unidos. Lo que vas a hacer Gestionar las operaciones diarias para nuestra estrategia de marketing de búsqueda pagada, establecer campañas, optimizar ofertas, anuncios, páginas de aterrizaje y más. Obsesionarse con datos: analizar métricas de rendimiento desde herramientas internas de base de datos, sistemas externos, APIs y feeds de datos para impulsar el crecimiento de ganancias. Monitorear e informar sobre el desempeño diario del portafolio SEM utilizando nuestros sistemas SEM internos y llevar a cabo análisis e investigaciones usando Excel Ads, Tableau y SQL. Crear un camino hacia la innovación continua para conducir al crecimiento y la optimización continua para lograr objetivos de rendimientos. Realizar pruebas sobre las mejores prácticas de SEM incluyendo: Expansiones de Portfólio Testeo de tráfico Evaluación de las mejor prácticas de Google Search using Excel y Estadísticas para evaluar los resultados de las encuestas por parte de grupos de interés si se cumplen con los criterios estadísticos de éxito. Capacidad para usar SQL es una gran ventaja. Licenciatura en un campo cuantitativo (por ejemplo, matemáticas, estadísticas, informática, etc.). Excelentes habilidades de liderazgo y colaboración (comunicación, coordinación, construcción de consenso, influir sin autoridad, escucha, apertura a otras perspectivas). Lo que obtendrá efectivo su primer día: Medico completo, visión y odontología 15 días PTO (acumulación comienza en la fecha de contratación y aumenta con 2+ años después), 12 vacaciones pagadas, más unas vacaciones flotantes Hasta 14 semanas de licencia parental Subvenciones mensuales de bienestar Trabajar desde casa reembolso Flexible cuenta de gastos 401k) planes de ahorro de jubilación Los beneficios del plan de compra de los empleados Compensamiento por esta posición es $89,000 - $150,000 dólares anualmente. También se le puede ofrecer un producto bono. La base de nuestros esfuerzos por la diversidad está estrechamente ligada a nuestros valores fundamentales, que incluyen Jugar bien con los demás y Authenticity. Nos enorgullecemos de ser un empleador de igualdad de oportunidades y consideramos candidatos calificados sin importar raza, color, religión, sexo, origen nacional, ascendencia, edad, información genética, orientación sexual, identidad matrimonial o familiar, estatus veterano, condición médica o discapacidad. El salario real ofrecido puede variar según múltiples factores, incluyendo pero no limitado a la ubicación y experiencia del individuo. Consideraremos para el empleo candidatos cualificados con antecedentes de arresto y condena, consistente con la ley aplicable (incluyendo, por ejemplo, la Ordenanza Fair Chance de San Francisco para puestos de trabajo basados en San Francisco, la Ordenación Fair Chance del Condado de Los Ángeles para trabajos establecidos en las áreas desincorporadas de Los Angeles y la Ley de Accomodamiento en California). Yelp no es responsable de las tarifas relacionadas con los currículos no solicitados. US Recruiting and Applicant Privacy Notice Seniority Level Middle-Senior level Employment Type Full-time Job Function Project Management and Marketing Industries Software Development, Technology, Information and Internet, and Advertising Services #J-18808-Ljbffr