Media Relations and Content Strategy Manager

Media Relations & Content Strategy Manager
This role is responsible for executing and evolving the company’s external communications across owned, earned, paid, and social channels. It plays a critical part in shaping and activating content and thought leadership that highlights the company’s expertise, services, and market leadership. Working closely with internal business leaders and external partners, the role ensures consistent messaging that supports brand awareness, demand generation, and reputation building within a complex B2B services environment.
Key Focus Areas

Develop and execute external communications programs across PR, social media, paid media, and owned channels.
Develop and manage content that supports thought leadership, brand differentiation, and industry credibility.
Support executive and subject‑matter expert visibility through bylines, speaking opportunities, and social amplification.
Measure performance and optimize content and channel effectiveness.
Key Responsibilities

External Communications & Media Relations: Build relationships with business and industry media, secure earned coverage, support executive visibility through bylines, speaking opportunities, and industry events, write and edit content for external communications (press releases, articles, pitches, statements), and ensure all external communications align with brand messaging and tone.
Social Media Strategy & Execution: Develop and maintain the social media strategy and calendar, create, schedule, and publish posts across LinkedIn and other relevant platforms, monitor engagement and respond to comments/messages in alignment with brand voice, and partner with internal stakeholders to amplify key campaigns, announcements, and thought leadership.
Content Ideation & Thought Leadership Development: Generate ideas for blogs, articles, and market‑facing content, collaborate with subject‑matter experts to source insights and support content creation, and translate complex services, data, and perspectives into narratives for external audiences.
Social Listening & Competitive Intelligence: Monitor industry conversations, media coverage, social signals, and competitor activity, and provide insights and recommendations that inform content plans, messaging, and channel strategies.
Analytics & Optimization: Track and analyze performance metrics to optimize strategies, use insights to refine strategies and improve engagement, and ensure that all content pieces are current and easily retrievable.
Project Management: Manage timelines, agencies, freelancers, and internal review processes as needed.
Leadership Responsibilities

The position is an individual contributor and must have strong leadership skills, be comfortable interacting with and presenting to senior leaders, and work effectively cross‑departmentally and cross‑functionally to manage and coordinate programs while providing guidance to peers and leaders.
Competencies & Skills

Plan and deliver integrated communications across PR, social, digital, and owned platforms.
Strong editorial and writing skills, with experience producing insight‑driven content.
Translate complex services, insights, and perspectives into clear, compelling narratives for external audiences.
Working knowledge of social media platforms and management tools (e.g., Hootsuite, Sprout Social).
Track engagement, reach, and effectiveness; apply insights to improve future programs.
Strategic thinker with strong business acumen, able to navigate ambiguity and understand complex topics.
Strong organizational and project management skills, comfortable managing timelines, agencies, and internal review processes.
Education and Experience

5‑7 years of progressive experience in marketing, communications, PR, social media, preferably in B2B and/or professional services.
Bachelor’s degree in Marketing, Communications, or a related field.
Demonstrated results in growing content engagement, increasing earned media placements, and consistently delivering thought leadership content aligned with priority services and markets.
Equal Employment Opportunity Statement

Wheels is an equal‑opportunity employer. All employment practices are conducted without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, protected veteran status, or any other category protected under applicable law.

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