Media Relations and Content Strategy Manager

Job Description
The Media Relations and Content Strategy Manager is responsible for executing and evolving the company’s external communications across owned, earned, paid, and social channels. This hands‑on role plays a critical part in shaping and activating content and thought leadership that highlights the company’s expertise, services, and market leadership.

Working closely with internal business leaders and external partners, this role ensures consistent messaging that supports brand awareness, demand generation, and reputation‑building within a complex B2B services environment. The ideal candidate balances creativity, strong execution, and strategic instincts while contributing to broader strategy, creating content, and supporting external communication programs.

Key Focus Areas

Develop and execute external communications programs across PR, social media, paid media, and owned channels

Develop and manage content that supports thought leadership, brand differentiation, and industry credibility

Support executive and subject‑matter expert visibility through bylines, speaking opportunities, and social amplification

Measure performance and optimize content and channel effectiveness

Key Responsibilities – Essential Functions

External Communications & Media Relations:

Build relationships with business and industry media and secure earned coverage.

Support executive and subject‑matter visibility through bylines, speaking opportunities, and industry events.

Write and edit content for external communications such as press releases, articles, pitches, and statements.

Ensure all external communications align with brand messaging and tone.

Develop and place paid media that effectively communicates the value of Wheels.

Social Media Strategy & Execution:

Develop and maintain the social media strategy and calendar.

Create, schedule, and publish posts across LinkedIn and other relevant platforms.

Monitor engagement and respond to comments and messages in alignment with brand voice.

Partner with internal stakeholders to amplify key campaigns, announcements, and thought leadership.

Content Ideation & Thought Leadership Development:

Generate ideas for content such as blogs, articles, thought leadership, and other market‑facing content.

Collaborate with subject‑matter experts and other content developers to source insights and support content creation as needed.

Help translate complex services, data, and perspectives into coherent narratives for external audiences.

Social Listening & Competitive Intelligence:

Monitor industry conversations, media coverage, social signals, and competitor activity.

Provide insights and recommendations that inform content plans, messaging, and channel strategies.

Analytics & Optimization:

Track and analyze performance metrics to optimize strategies.

Use insights to refine strategies and improve engagement.

Ensure that all content pieces are current and easily retrievable.

Manage timelines, agencies, freelancers, and internal review processes as needed.

Leadership Responsibilities

This position is an individual contributor that requires strong leadership skills and the ability to interact with and present to senior leaders.

It also requires cross‑departmental and cross‑functional coordination, providing guidance to peers and leaders.

Competencies – Skills

Ability to plan and deliver integrated communications across PR, social, digital and owned platforms.

Strong editorial and writing skills with experience producing insight‑driven content.

Skilled at translating complex services, insights and perspectives into clear, compelling narratives for stakeholders, including external audiences.

Working knowledge of social media platforms and management tools, such as Hootsuite and Sprout Social, content distribution, and media engagement best practices.

Ability to track engagement, reach and effectiveness and apply insights to improve future programs.

Strategic thinker with strong business acumen, ability to navigate ambiguity and understand complex topics.

Strong organizational and project management skills, comfortable managing timelines, agencies, and internal review processes.

Education and Experience

5‑7 years of progressive experience in marketing, communications, PR, social media, preferably in B2B and/or professional services.

Bachelor’s degree in Marketing, Communications, or a related field.

Demonstrated results in growing content engagement, increasing earned media placements and consistent delivery of thought‑leadership content aligned to priority services and markets.

Job Specifications, Physical Demands and Work Environment

Work Environment: Hybrid position (3 days onsite – Tuesday‑Thursday) in either Alpharetta, GA or Schaumburg, IL; professional office environment.

Position Type: Full‑time, Monday through Friday.

Travel: Minimal travel might be required.

Physical Demands: Sitting or standing for extended periods; reaching above head to pull paper attachments.

Our Benefits
Wheels recognizes benefits as a significant part of your employee experience, and we’ve created a robust benefits package that is market‑leading.

Pay Range: $105,400 – $147,500. The base salary range is listed above. This position is eligible to participate in the annual incentive plan.

EEO Statement
Wheels is a Drug‑Free Workplace. All employment is contingent on successful completion of drug and background screening.
Wheels is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Wheels is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

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