Web Data Analyst (Mid–Senior Level)

We are seeking a highly analytical and business-focused Web Data Analyst to drive insights across our digital ecosystem.
This is a high-impact, cross-functional role partnering closely with E-Commerce, Marketing, Product, and Technology teams, operating within a modern digital stack including Bloomreach Discovery, Adobe Commerce, GA4, and enterprise BI platforms.
Benefits

Dental insurance
Health insurance
Paid time off
Training & development
Vision insurance
Job Title: Web Data Analyst (Mid–Senior Level)

Location: Houston, TX (Hybrid)

Key Responsibilities

Web Analytics & Performance Ownership

Own end-to-end web analytics governance, tracking accuracy, and KPI reporting.
Monitor and analyze key metrics including Conversion Rate (CVR), Average Order Value (AOV), revenue performance, funnel drop-offs, and session quality.
Identify trends, diagnose performance shifts, and deliver executive-ready insights with clear business narratives.
Partner with Product and E-Commerce teams to design, measure, and interpret A/B tests and personalization initiatives.
Quantify impact of digital enhancements and recommend data-driven optimizations.
Manage GA4 implementation, governance, and event tracking strategy.
Oversee Google Tag Manager (GTM) operations including:

Updating triggers and variables
Publishing across environments
Deploying and editing marketing pixels
Implementing analytics and marketing tracking solutions

Ensure tracking accuracy across marketing and product initiatives.
Data Engineering & Platform Support

Support GA4 to BigQuery exports including monitoring data transfers and basic SQL troubleshooting.
Maintain clean dataset organization and assist in resolving data discrepancies.
Configure and maintain analytics and marketing tools including:
Customer & Segment Analysis

Develop deep insights into distinct customer segments (trade professionals, designers, homeowners).
Analyze site search behavior, personalization performance, and campaign effectiveness.
Create and upload customer audience lists to paid media platforms.
Required Qualifications

4–6 years of experience in web or digital analytics, preferably in premium e-commerce or multi-channel retail.
Strong proficiency in SQL.
Hands-on expertise with GA4 and Google Tag Manager.
Experience with BI tools such as Looker or Power BI.
Working knowledge of A/B testing platforms.
Experience managing GA4–BigQuery integrations.
Strong understanding of tag governance and marketing pixel deployment.
Flexible work from home options available.

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