Web Data Analyst - Mid-Senior Level

Responsibilities

Own end-to-end web analytics governance, tracking accuracy, and KPI reporting.

Monitor and analyze key metrics including Conversion Rate (CVR), Average Order Value (AOV), revenue performance, funnel drop-offs, and session quality.

Identify trends, diagnose performance shifts, and deliver executive‑ready insights with clear business narratives.

Partner with Product and E‑Commerce teams to design, measure, and interpret A/B tests and personalization initiatives.

Quantify impact of digital enhancements and recommend data‑driven optimizations.

Manage GA4 implementation, governance, and event tracking strategy.

Oversee Google Tag Manager (GTM) operations including updating triggers and variables, publishing across environments, deploying and editing marketing pixels, and implementing analytics and marketing tracking solutions.

Ensure tracking accuracy across marketing and product initiatives.

Support GA4 to BigQuery exports including monitoring data transfers and basic SQL troubleshooting.

Maintain clean dataset organization and assist in resolving data discrepancies.

Develop deep insights into distinct customer segments (trade professionals, designers, homeowners).

Requirements

4–6 years of experience in web or digital analytics, preferably in premium e‑commerce or multi‑channel retail.

Strong proficiency in SQL.

Hands‑on expertise with GA4 and Google Tag Manager.

Experience with BI tools such as Looker or Power BI.

Working knowledge of A/B testing platforms.

Experience managing GA4–BigQuery integrations.

Strong understanding of tag governance and marketing pixel deployment.

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