Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

Global Product Marketing Manager Waters Biosciences is looking for a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy-to-next-gen instrument transitions; however, the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment.
The ideal candidate is a downstream marketing leader with exceptional data analytics skills and proven ability to influence across functions—driving high-impact, time-critical initiatives within a global matrix environment.
Key Responsibilities
Growth Initiatives & Instrument Upgrade
Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
Partner with Global Service to deploy pricing strategies that accelerate platform conversions
Ensure a scalable, seamless global trade-in/trade-up process
Empower regions to localize execution while maintaining global consistency
Track KPIs and dashboards to measure program performance
Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies
Contribute to annual and long-range planning with market insights and growth projections
Downstream Marketing & Growth Execution
Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies
Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments
Build and manage multi-channel programs—digital, email, events, webinars—to generate demand and accelerate conversion
Partner with regional teams to localize and land global campaigns effectively
Develop customer-facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey
Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations
Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives
Data Analytics & Business Intelligence
Segment the installed base and build scenario models to prioritize high-impact opportunities
Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness
Build and maintain TCO calculators and financial tools to support customer and sales conversations
Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy
Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights
Establish data governance standards and reporting cadences to ensure consistent global visibility
Competitive Intelligence & Market Monitoring
Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share
Convert competitive insights into actionable messaging, sales tools, and campaign strategies
Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant
Commercial & Regional Execution
Partner with regional leaders and sales to drive market penetration and revenue growth
Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry
Qualifications
Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline is preferred
5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
Flow cytometry experience required
Proven track record building and executing global marketing programs that drive commercial results
Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred
Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
Strong cross-functional leadership, change management, and problem-solving skills
Ability to travel up to 25%
Preferred Qualifications
MBA or Master's in Immunology, Cell Biology or related scientific discipline
Who You Are
Bold, action-oriented, and obsessed with results
A natural collaborator who brings people together
Adaptive, resilient, and comfortable with ambiguity
Ready to make an impact in a fast-moving, global environment