Global Product Marketing Manager – Flow Cytometry
Waters Biosciences is seeking a strategic, data‑driven Global Product Marketing Manager to lead growth initiatives across our flow cytometry instrument portfolio. The role focuses on legacy‑to‑next‑gen instrument transitions while also overseeing broader growth strategies such as market expansion, commercial program development, competitive intelligence, and portfolio growth within the Instruments and Informatics Segment.
Key Responsibilities
- Own global legacy instrument replacement and upgrade programs end‑to‑end, including roadmap, segmentation, value propositions, and trade‑in/up programs.
- Partner with Global Service to deploy pricing strategies that accelerate platform conversions.
- Ensure a scalable, seamless global trade‑in/up process and empower regions to localize execution while maintaining global consistency.
- Track KPIs and dashboards to measure program performance.
- Identify and pursue growth opportunities across the portfolio—develop commercial programs for market expansion, new customer acquisition, and attach strategies.
- Contribute to annual and long‑range planning with market insights and growth projections.
- Lead downstream marketing strategy and execution across all growth initiatives, building and managing multi‑channel programs (digital, email, events, webinars) to generate demand.
- Develop customer‑facing content (brochures, case studies, economic value calculators, web content) and sales enablement tools (TCO calculators, ROI models, value tools, objection‑handling guides).
- Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation.
- Segment the installed base and build scenario models to prioritize high‑impact opportunities.
- Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness.
- Build and maintain TCO calculators and financial tools for customer and sales conversations.
- Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy.
- Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights.
- Establish data governance standards and reporting cadences to ensure consistent global visibility.
- Maintain competitive intelligence frameworks, converting insights into messaging, sales tools, and campaign strategies.
- Partner with regional leaders and sales to drive market penetration, cultivate relationships with strategic customers and key opinion leaders, and shape long‑range marketing plans.
Qualifications
- Bachelor’s in Life Sciences, Business, or related field; MBA or Master’s in Immunology, Cell Biology, or related discipline preferred.
- 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation; flow cytometry experience required.
- Proven track record building and executing global marketing programs that deliver commercial results.
- Advanced analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling.
- Proficiency in PowerPoint, Think‑Cell, Word, Excel; Power BI, SFDC, and ServiceMax experience preferred.
- Exceptional communicator who can translate complex data into clear executive narratives and influence at all levels.
- Strong cross‑functional leadership, change‑management, and problem‑solving skills.
- Ability to travel up to 25% of time.
Preferred Qualifications
- MBA or Master’s in Immunology, Cell Biology, or related scientific discipline.
Who You Are
- Bold, action‑oriented, and obsessed with results.
- A natural collaborator who brings people together.
- Adaptive, resilient, and comfortable with ambiguity.
- Ready to make an impact in a fast‑moving, global environment.
Salary
Annual: $143,300 – $236,500 USD plus incentives (location, experience, and role‑specific factors considered).
Equal Opportunity Employer Statement
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affliction or sexual orientation, gender identity or expression, genetics, disability, military eligibility, veteran status, or other legally protected characteristics.
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