Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

Waters Biosciences, a part of BD Biosciences and Diagnostic Solutions, is a global leader in life sciences dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.

We are seeking a strategic, data‑driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy‑to‑next‑gen instrument transitions while expanding market reach, developing commercial programs, conducting competitive intelligence, and growing the Instruments and Informatics portfolio.

Key Responsibilities
Growth Initiatives & Instrument Upgrade

Own global legacy instrument replacement and upgrade programs end‑to‑end, including roadmap, segmentation, value propositions, and trade‑in/trade‑up programs

Partner with Global Service to deploy pricing strategies that accelerate platform conversions

Ensure a scalable, seamless global trade‑in/trade‑up process

Empower regions to localize execution while maintaining global consistency

Track KPIs and dashboards to measure program performance

Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies

Contribute to annual and long‑range planning with market insights and growth projections

Downstream Marketing & Growth Execution

Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies

Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments

Build and manage multi‑channel programs—digital, email, events, webinars—to generate demand and accelerate conversion

Partner with regional teams to localize and land global campaigns effectively

Develop customer‑facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey

Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations

Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives

Data Analytics & Business Intelligence

Segment the installed base and build scenario models to prioritize high‑impact opportunities

Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectivenessBuild and maintain TCO calculators and financial tools to support customer and sales conversations

Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy

Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights

Establish data governance standards and reporting cadences to ensure consistent global visibility

Competitive Intelligence & Market Monitoring

Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share

Convert competitive insights into actionable messaging, sales tools, and campaign strategies

Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant

Commercial & Regional Execution

Partner with regional leaders and sales to drive market penetration and revenue growth

Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption

Shape long‑range marketing plans that cement Waters Biosciences’ leadership in flow cytometry

Qualifications

Bachelor’s in Life Sciences, Business, or related field; MBA or Master’s in Immunology, Cell Biology or related scientific discipline is preferred

5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation

Flow cytometry experience required

Proven track record building and executing global marketing programs that drive commercial results

Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling

Advanced PowerPoint, Think‑Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred

Exceptional communicator with the ability to turn complex data into clear executive narratives—comfortable influencing at all levels

Strong cross‑functional leadership, change management, and problem‑solving skills

Ability to travel up to 25 %

Preferred Qualifications

MBA or Master’s in Immunology, Cell Biology or related scientific discipline

Who You Are

Bold, action‑oriented, and obsessed with results

A natural collaborator who brings people together

Adaptive, resilient, and comfortable with ambiguity

Ready to make an impact in a fast‑moving, global environment

We require a minimum of 4 days of in‑office presence per week for most roles, with flexibility for remote or field positions as indicated.

Primary Work Location: USA CA - Milpitas 135

Work Shift: NA (United States of America)

Salary : $143,300.00 - 236,500.00 USD Annual plus incentives.

Applicants in unincorporated Los Angeles County limits: All qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Salary Range Information: $143,300.00 - 236,500.00 USD Annual

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