Creative Services Lead

The Creative Services Lead is responsible for developing high-quality visual assets that ensure consistent brand representation and elevate the firm’s visual identity. This role partners closely with Brand Marketing to shape and strengthen how our client is represented across the Americas through impactful and strategically aligned creative execution.
Key Responsibilities:
Brand & Creative Development
Create, develop, and execute high-quality visual assets that deliver consistent and compelling brand representation across all platforms and channels
Partner with Brand Marketing and key stakeholders to translate brand strategy into impactful creative concepts and deliverables
Support the evolution of the firm’s visual identity through modern, on-brand marketing materials, templates, resource guides, fact sheets, and other branded collateral
Identify opportunities to refresh and enhance brand imagery to keep creative expression current, engaging, and effective
Balance creative innovation with business needs, delivering solutions that are visually engaging and strategically aligned
Brand Governance & Consistency
Update, maintain, and apply brand guidelines to ensure visual consistency, quality, and accuracy across all materials
Adhere to established brand standards while applying a creative and modern design perspective
Ensure marketing collateral is thoughtfully structured and formatted, applying strong design principles that support clarity, readability, and brand consistency
Build, curate, and maintain brand image libraries to support consistent brand expression, efficient asset usage, and strong visual governance
Act as a trusted advisor on brand-related initiatives, leveraging industry expertise and best practices
Collaboration & Stakeholder Management
Collaborate with internal teams and external partners to deliver creative assets aligned with business objectives and brand standards
Ensure alignment and collaboration with global business partners across branding and marketing initiatives
Partner cross-functionally to execute projects from concept through final delivery while maintaining timelines, priorities, and quality standards
Process Improvement & Workflow Management
Create and manage workflows that support efficient creative development and execution
Implement, document, and manage creative best practices while identifying and improving operational inefficiencies
Oversee project timelines and ensure deliverables meet established quality expectations
Qualifications
Strong understanding of corporate branding, particularly within B2B organizations
Proven ability to develop impactful visual assets and marketing collateral
Experience managing creative workflows from concept to execution
Strong collaboration and stakeholder management skills
Ability to maintain brand consistency while bringing a creative and strategic lens to projects
Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment