Public Relations Specialist

Overview
Angel Fire Resort is seeking an experienced Public Relations Specialist to join its marketing team. The role combines content strategy, guest engagement, and data-driven decision-making to improve guest experience and drive measurable results. You will develop and manage integrated communications across digital, email, web and guest-facing platforms, while managing data analysis, CRM and KPI tracking. The ideal candidate has experience in a seasonal resort environment and contributes to the marketing department’s success.

Key Responsibilities

Effectively track and collect data and build reports for leadership.

Identify trends and optimize campaigns based on data insights.

Build and optimize email campaigns, automation workflows and CRM segmentation.

Analyze performance metrics including engagement, conversations and guest sentiment.

Maintain website content and support SEO in collaboration with web developers.

Develop and manage content across email, website, blog and social channels.

Track KPIs such as open rates, CTR, conversions and engagement.

Capture, produce and edit photo/video content across resort operations.

Respond to and engage with guests on all guest-facing platforms and manage online reputation.

Collaborate across departments to maintain accurate and timely messaging.

Support events, promotions and operational communications by providing photography, videography, content sharing and logistical support.

Provide necessary updates and fact checks for third-party websites.

Assist with other marketing functions as needed.

Qualifications

Bachelor’s degree in Communications, Marketing or related field preferred.

1–5 years of experience in communications or marketing.

Experience in hospitality or outdoor recreation preferred.

Driver’s License required.

Employment Details
Base Pay:

Starts at $65k depending on experience

Location:

Angel Fire Resort

Employee Type:

Salary, exempt

Job Category:

Full Time Year-Round Benefitted

Required Certifications or Licenses:

Driver’s License, Bachelor’s degree preferred

Leadership Responsibilities:

No

Attendance:

Regular, predictable, punctual; in-person attendance essential, includes weekends and holidays

Minimum Age:

18

Estimated Start Date:

Now hiring

Employee Housing:

https://www.angelfireresort.com/work-for-us/employee-housing/

Employee Benefits:

https://www.angelfireresort.com/work-for-us/employee-benefits/

Work Environment
This is an indoor job, but you must also attend activities and events outdoors in Alpine Mountain winter and summer conditions. You must be able to sit or stand for long periods and regularly lift/carry 50 lbs.

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