Loyalty & Promotions Analyst

Loyalty & Promotions Analyst

The Opportunity Loyalty & Promotions Analyst at a Growth-Oriented Energy Company We offer a competitive salary and comprehensive benefits package Creating loyalty and digital brand presence for Par Pacific's convenience retail stores in Hawaii and PNW. Making a big impact in a growing organization. You'll have the opportunity to learn and grow into new areas, as our business continues to grow. Key activities include:
Execute CRM campaigns, loyalty programs, and personalized customer experiences across all channels, including email, app, SMS, in-store, print, web, and social media.
Lead the execution, tracking, and optimization of fuel discount programs, ensuring accurate offer deployment across systems while analyzing performance, customer response, and ROI to inform future promotional strategy.
Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth.
Partner with the Brand Experience Manager and Customer Experience team, including Price Book and Category Management, to develop and deliver targeted, data-driven communications across the customer lifecycle.
Establish and manage campaign measurement frameworks; analyze performance and deliver actionable insights and reporting to leadership.
Lead customer analytics, providing insights on behavior, lifecycle, churn, and engagement to inform strategy and decision-making.
Design and execute A/B and multivariate testing to optimize campaign effectiveness, including messaging, targeting, and timing.
Collaborate cross-functionally with Marketing, Category Management, Merchandising, IT, and Analytics teams to align strategies and support execution.
Manage relationships with digital partners and digital vendors, including loyalty platforms and app providers.
Support marketing initiatives for new and remodeled store locations, including loyalty strategy and integrated promotional planning.
Note: This description is intended to give you a general overview of the position. Additional responsibilities and opportunities may be identified based on current business needs.
Qualifications To meet the basic qualifications for this role, you will have legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship. Additional qualifications include:
Four-year degree in business, marketing or related discipline preferred.
Extensive digital and loyalty marketing experience working on a variety of marketing and email campaigns from inception to completion
Experience with marketing analytics and marketing segmentation required
Proven track record in creating and developing successful digital marketing campaigns
Proficient with Microsoft Office Adobe Creative Suite, Google Analytics and Google AdWords preferred.
Strong understanding of convenience store operations and regional customer tastes and preferences.
Willingness and ability to travel to retail sites in Hawaii and the Spokane, WA region and other Par Pacific locations as needed. Travel is expected to be up to 25%.
Willingness and ability to work in stores a minimum of 4 full days per year.
The successful candidate will:
Be proactive
Achieve goals independently and contribute as a team player
Combine analytical skills and creativity in solving problems
Strong work ethic and accountability
Effectively communicate with the team and ask questions
Organizational capacity
Attention to detail
Results-oriented
Written and oral communication skills
Interpersonal skills
Problem-solving attitude
Customer-centric mindset
About Us At Par Pacific, we own and operate market-leading energy and infrastructure businesses in logistically complex markets. We have built a team of oil and gas industry veterans and subject matter experts to lead our organization with an entrepreneurial spirit and a collaborative, problem solving approach. We bring our diverse strengths and motivation to complex markets where we seek out diamonds in the rough.
More Good Reasons to work for Par:
Unique Culture
Location, Location, Location
Opportunistic Growth Strategy
Excellent Compensation and benefits
Par Pacific Holdings, Inc., based in Houston, Texas, owns, manages and maintains interests in energy and infrastructure businesses. We are a growing energy company focused on renewable and conventional fuels in the Western United States. Par Pacific also owns 46% of Laramie Energy, LLC, a natural gas production company with operations and assets concentrated in Western Colorado.
Our common stock is publicly traded on the NYSE under the trading symbol "PARR". Our Refineries and Logistics Operations We own and operate refineries in Hawaii, Montana, Washington, and Wyoming, with total operating throughput capacity of over 218 Mbpd. Par Pacific owns and operates one of the largest energy networks in Hawaii with 94,000 bpd of operating refining capacity, a logistics system supplying the major islands of the state and 90 retail locations. In the Pacific Northwest and the Rockies, Par Pacific owns and operates 124,000 bpd of combined refining capacity, related multimodal logistics systems.
Our Retail Operations We own and operate 90+ retail locations in Hawaii under the Hele and 76 brands and 33+ retail locations in Washington and Idaho under the nomnom brand.
Par Pacific is an equal opportunity employer. Par Pacific prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information or any other status protected by applicable law.