Digital & Linear Media Specialist

This position is based in Boise Idaho and requires in office work Tuesday, Wednesday and Thursday.

Drake Cooper is looking for a Digital & Linear Media Specialist to join our media team. This role is perfect for someone who gets excited about both the strategy behind great media campaigns and the thrill of optimizing them in real time. If you love digging into performance data, staying ahead of digital trends, and finding smarter ways to connect brands with audiences, you'll fit right in.

This position is approximately 70% focused on digital channels, including Social, Programmatic Display, Native, Streaming/CTV, and Display, and 30% focused on Out-of-Home media. You'll help bring campaigns to life through smart buying, thoughtful optimizations, strong vendor relationships, and sharp strategic thinking.

We're looking for someone curious, analytical, proactive, and energized by balancing data, creativity, and fast-moving campaign execution in an agency environment where no two days look the same.

What you will do:

Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels
Partner with third-party Out-of-Home vendors on placements, avails, and recommendations
Build and maintain relationships with key digital media vendors and streaming partners
Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels
Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration
Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations
Provide reporting and analytics support, including coordinating standardized vendor reports
Share campaign insights, platform updates, and optimization recommendations with internal teams
Serve as an internal resource for CTV and Display creative best practices and evolving platform trends
Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement
Conduct competitive research and stay informed on industry trends, emerging technologies, and platform updates
Provide recommendations that strengthen broader digital and media strategies
Mentor and help develop newer buyers across streaming, programmatic, and digital media platforms
Participate in client meetings related to streaming, programmatic, annual planning, reporting, and media strategy
Requirements

What you will bring:

1-3 years of experience in digital media buying or related media roles
Experience buying across social, programmatic, streaming, display, and digital media platforms
Curiosity and comfort with emerging AI technologies, with the ability to thoughtfully incorporate AI into day-to-day workflows to increase efficiency and uncover insights.
Working knowledge of Out-of-Home media fundamentals
Familiarity with platforms such as The Trade Desk, DV360, and other premium media vendors is preferred
Strong understanding of digital targeting, bidding, optimization, and media buying best practices
Analytical mindset with experience in campaign reporting and performance analysis
Strong communication, organization, and problem-solving skills
Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously
Benefits

Benefits
100% Employee Owned
Opportunity for Bonus
Paid Parking at our office locations
401 (k) plan with a match
Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
A generous time off program, including family leaves and volunteer work
Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.