Digital & Linear Media Specialist

This position is based in Boise Idaho and requires in office work Tuesday, Wednesday and Thursday.

Drake Cooper is looking for a Digital & Linear Media Specialist to join our media team. This role is perfect for someone who gets excited about both the strategy behind great media campaigns and the thrill of optimizing them in real time. If you love digging into performance data, staying ahead of digital trends, and finding smarter ways to connect brands with audiences, you’ll fit right in.

This position is approximately 70% focused on digital channels, including Social, Programmatic Display, Native, Streaming/CTV, and Display, and 30% focused on Out-of-Home media. You’ll help bring campaigns to life through smart buying, thoughtful optimizations, strong vendor relationships, and sharp strategic thinking.

We’re looking for someone curious, analytical, proactive, and energized by balancing data, creativity, and fast-moving campaign execution in an agency environment where no two days look the same.

What you will do:

Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels

Partner with third-party Out-of-Home vendors on placements, avails, and recommendations

Build and maintain relationships with key digital media vendors and streaming partners

Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels

Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration

Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations

Provide reporting and analytics support, including coordinating standardized vendor reports

Share campaign insights, platform updates, and optimization recommendations with internal teams

Serve as an internal resource for CTV and Display creative best practices and evolving platform trends

Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement

Conduct competitive research and stay informed on industry trends, emerging technologies, and platform updates

Provide recommendations that strengthen broader digital and media strategies

Mentor and help develop newer buyers across streaming, programmatic, and digital media platforms

Participate in client meetings related to streaming, programmatic, annual planning, reporting, and media strategy

What you will bring:

1–3 years of experience in digital media buying or related media roles

Experience buying across social, programmatic, streaming, display, and digital media platforms

Curiosity and comfort with emerging AI technologies, with the ability to thoughtfully incorporate AI into day-to-day workflows to increase efficiency and uncover insights.

Working knowledge of Out-of-Home media fundamentals

Familiarity with platforms such as The Trade Desk, DV360, and other premium media vendors is preferred

Strong understanding of digital targeting, bidding, optimization, and media buying best practices

Analytical mindset with experience in campaign reporting and performance analysis

Strong communication, organization, and problem-solving skills

Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously

Benefits

100% Employee Owned

Opportunity for Bonus

Paid Parking at our office locations

401 (k) plan with a match

Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance

A generous time off program, including family leaves and volunteer work

Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.

#J-18808-Ljbffr