Digital Auto Sales Manager — Lead Internet & BDC Team

Automotive Internet Sales Manager- Ferman Chrysler Jeep Dodge Ram of New Port Richey

Job Category

:

Car Sales
Requisition Number

:

AUTOM001884
Apply now
Posted : May 14, 2026
Full-Time
Locations

Showing 1 location
Chrysler Jeep Dodge Ram of New Port Richey
4023 US Highway 19
New Port Richey, FL 34652, USA

Description

Ferman Automotive is seeking a driven, tech-savvy, and results-oriented

Internet Sales Manager

to lead and grow our digital sales operations. This role is responsible for managing all online sales leads, overseeing the Business Development Center (BDC) processes, maximizing conversion rates, and ensuring an exceptional customer experience from first digital touchpoint to showroom visit and vehicle delivery.
The ideal candidate understands modern automotive retailing, CRM systems, digital marketing strategy, and performance management within a fast-paced dealership environment.
Responsibilities:
Manage all incoming internet leads (OEM, website, third-party, chat, text, and social media).
Ensure rapid response times and consistent follow-up to maximize conversions.
Drive lead-to-appointment, appointment-to-show, and show-to-sale performance.
Oversee daily BDC/Internet Sales team activity and accountability.
Train, coach, and develop Internet Sales Consultants and BDC representatives.
Monitor and enforce CRM usage, data accuracy, and process compliance.
Create and maintain email, phone, and text communication templates and scripts.
Track and report key performance metrics to dealership leadership.
Collaborate with marketing vendors to improve lead quality and ROI.
Manage online reputation and review response strategy.
Ensure a seamless transition from online inquiry to showroom experience.
Handle escalated customer concerns professionally and promptly.
Maintain high customer satisfaction and CSI performance.
Analyze digital advertising sources and adjust strategies as needed.
Support inventory merchandising accuracy across digital platforms.
Qualifications:
2–5 years of automotive sales, BDC, or Internet Sales management experience
Proven track record of high internet lead conversion and appointment-setting performance
Strong working knowledge of dealership CRM systems
Experience managing and coaching a sales team
Data-driven mindset with ability to analyze KPIs and performance metrics
Strong leadership, communication, and organizational skills
Proficiency in digital marketing platforms and third-party lead providers
Ability to enforce processes and maintain accountability
Excellent customer service and conflict-resolution skills
Familiarity with OEM programs and compliance standards
High level of professionalism and integrity
Valid driver’s license and clean driving record.
Must be able to pass a pre-employment background screening and drug test.
What We Offer:
Competitive salary and bonus structure
Comprehensive benefits package including medical, dental, vision, and 401(k)
Employee vehicle purchase and service discounts
Ongoing training and professional development
A team-focused, performance-driven environment with strong leadership support
About Ferman
Established in 1895, Ferman soon became Tampa's first retail automobile dealer.

Today, we're one of the largest employers in the Tampa Bay area with locations throughout Hillsborough, Pasco and Pinellas counties representing 12 brands of automobiles - BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Mazda, MINI, RAM and Volvo.
Still a family owned & operated business

we embrace a simple philosophy. Provide a Guest-centered automotive experience with a relentless focus on Service, Selection and Value assuring 100% Guest Satisfaction. It's simple. But it's what makes us different.
When you become part of Team Ferman,

you'll join a company with a friendly, family-like atmosphere, significant opportunity for advancement with regard to income, responsibility and leadership...and a company with a history of strong ties to our local community and charitable partnerships. Make the decision to work with us and you'll be part of a world-class automotive organization reflecting stability and the opportunity to work alongside some of the best in our industry.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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