PR/Social Media Specialist

Highland Group Culture

'We are HG' is more than a URL, it's a promise: A commitment that you'll partner with a team of marketing professionals who love what they do, and who they do it with. Each tactic we touch reflects our mission to positively impact the hearts, minds and environments of our communities.
About You / What You'll Need + Position Specifics

The PR/Social Media Media Specialist will lead Highland Group marketing and client PR and social media strategies. Responsibilities will include:
Create and manage media relations, including identifying and planning media opportunities, pitching stories and expert spokespeople, and developing and maintaining media lists and media relationships
Research, write and pitch press releases and relevant stories
Track media mentions and other effectiveness measures
Create engaging social media and thought leadership content aligned with the organization's goals and brand identity across multiple social platforms
Engage with community through responses, reposts, polls and more
Measure success of social campaigns
Stay up to date on social trends and best practices
May also be responsible for blog, newsletter and other long-form content and managing influencer campaigns
Preferred Qualifications

3-5 years experience with social media and/or PR in a professional setting
Bachelor's or advanced degree in marketing, communications, PR or relevant field
Strong oral and written communication
Agency experience a plus, but not necessary
Comfortable using technology to advance the agency needs
Collaborative, goal-oriented, self-starter
Passion working with social and local media
Desire to be curious, awesome and essential
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