MARKETING MANAGER / DIGITAL MARKETING SPECIALIST

Job Description

Job Description

About Us
We operate two growing companies in the outdoor equipment and trailer industry, specializing in

mowers, tractors, and trailers

. Our focus is on delivering high-quality equipment and an exceptional customer experience to both commercial and retail customers.
We are looking for a

results-driven marketing professional

to take ownership of our marketing efforts across both companies and drive measurable growth.
Position Overview
This is a hands-on, performance-based role responsible for generating

qualified leads and increasing brand visibility

through digital marketing, content creation, and strategic campaigns.
The ideal candidate is a

motivated self-starter

who thinks strategically, executes efficiently, and takes full ownership of results — including ensuring all leads are properly captured, tracked, and followed through your CRM system.
Key Responsibilities
Develop and execute

lead-generation campaigns

across both companies
Manage and optimize

social media advertising (Facebook, Instagram, Google Ads, etc.)
Drive

website traffic and lead conversion

through SEO and paid campaigns
Implement and manage

targeting and retargeting strategies
Create and edit

photo and video content

for marketing campaigns
Monitor and report on

analytics, KPIs, and campaign performance
Improve

Google reviews and online reputation management
Maintain and optimize both company websites for

lead generation
CRM & Lead Management (Critical Responsibility)
Set up and ensure

all leads flow directly into the CRM system
Maintain a

clean, organized, and trackable lead pipeline
Ensure proper

lead attribution (source tracking)
Work with sales team to track

lead quality and conversion
Continuously improve lead handling and follow-up processes
What We’re Looking For
Motivated self-starter

who takes initiative without being told
Strong focus on

measurable results and ROI
Ability to think

strategically and proactively
Excellent

communication and organization skills
Ability to set and manage

goals and priorities
Takes

ownership

and is committed to continuous improvement
Growth-minded with a strong desire to scale results
Required Skills & Experience
Experience with

digital advertising platforms

(Facebook Ads, Google Ads, etc.)
Strong understanding of

SEO and website lead generation
Experience with

targeting and retargeting campaigns
Proficiency in

analytics and performance tracking tools
Ability to create/edit

photo and video content
Experience managing

lead campaigns and funnels
Hands-on experience with CRM systems and lead tracking

(required)
Understanding of

customer behavior in equipment sales (mowers, tractors, trailers)

is a plus
What Success Looks Like
Increased

qualified leads

from both websites
Fully functional

CRM system capturing and tracking all leads
Improved

conversion rates
Growth in

online presence and brand awareness
Measurable return on marketing spend