MARKETING MANAGER / DIGITAL MARKETING SPECIALIST

Job Description Job Description About Us
We operate two growing companies in the outdoor equipment and trailer industry, specializing in mowers, tractors, and trailers . Our focus is on delivering high-quality equipment and an exceptional customer experience to both commercial and retail customers.
We are looking for a results-driven marketing professional to take ownership of our marketing efforts across both companies and drive measurable growth.
Position Overview
This is a hands-on, performance-based role responsible for generating qualified leads and increasing brand visibility through digital marketing, content creation, and strategic campaigns.
The ideal candidate is a motivated self-starter who thinks strategically, executes efficiently, and takes full ownership of results — including ensuring all leads are properly captured, tracked, and followed through your CRM system.
Key Responsibilities
Develop and execute lead-generation campaigns across both companies
Manage and optimize social media advertising (Facebook, Instagram, Google Ads, etc.)
Drive website traffic and lead conversion through SEO and paid campaigns
Implement and manage targeting and retargeting strategies
Create and edit photo and video content for marketing campaigns
Monitor and report on analytics, KPIs, and campaign performance
Improve Google reviews and online reputation management
Maintain and optimize both company websites for lead generation
CRM & Lead Management (Critical Responsibility)
Set up and ensure all leads flow directly into the CRM system
Maintain a clean, organized, and trackable lead pipeline
Ensure proper lead attribution (source tracking)
Work with sales team to track lead quality and conversion
Continuously improve lead handling and follow-up processes
What We’re Looking For
Motivated self-starter who takes initiative without being told
Strong focus on measurable results and ROI
Ability to think strategically and proactively
Excellent communication and organization skills
Ability to set and manage goals and priorities
Takes ownership and is committed to continuous improvement
Growth-minded with a strong desire to scale results
Required Skills & Experience
Experience with digital advertising platforms (Facebook Ads, Google Ads, etc.)
Strong understanding of SEO and website lead generation
Experience with targeting and retargeting campaigns
Proficiency in analytics and performance tracking tools
Ability to create/edit photo and video content
Experience managing lead campaigns and funnels
Hands-on experience with CRM systems and lead tracking (required)
Understanding of customer behavior in equipment sales (mowers, tractors, trailers) is a plus
What Success Looks Like
Increased qualified leads from both websites
Fully functional CRM system capturing and tracking all leads
Improved conversion rates
Growth in online presence and brand awareness
Measurable return on marketing spend