Social Media Creator

Description

We are seeking a creative and motivated Social Media Creator to develop engaging content for our social media platforms. This position is responsible for creating photos, videos, graphics, and written content that promotes the company's brand, increases audience engagement, and supports marketing efforts. The ideal candidate is organized, creative, knowledgeable of social media trends, and comfortable working in a fast-paced environment.

Manage and maintain all company social media accounts including Facebook, Instagram, TikTok and other platforms as needed
Take photos and videos of company events, products, services and promotions
Create, schedule, and publish engaging content including photos, videos, graphics, and promotional posts
Monitor social media trends and implement new marketing strategies
Promote hotel events, specials, amenities, and seasonal activities through social media campaigns
Coordinate with department managers to gather content and highlight daily operations and guest experiences
Track and analyze social media performance metrics and provide reports to management
Collaborate with management and departments to promote events, specials, and announcements
Ensure all content reflects the company's brand image and standards
Maintain a content calendar and marketing schedule
Assist with photography and video creation for promotional use
Collaborate with outside vendors, influencers, or marketing partners when needed
Maintain professionalism and represent the company positively online
Requirements

High school diploma or equivalent required
Previous experience in social media management, marketing, or content creation preferred
Strong knowledge of major social media platforms and trends
Experience with Canva, Adobe Creative Suite, or similar editing tools preferred
Excellent written and verbal communication skills
Strong organizational and time management skills
Ability to work independently and meet deadlines
Photography and video editing experience is a plus
Hospitality or hotel industry experience preferred
Physical Requirements
Ability to sit, stand, and use a computer for extended periods of time
May require occasional lifting of promotional materials or equipment up to 25 pounds
Ability to move throughout property for content creation and event coverage
Schedule Requirements
Flexible schedule including weekends, holidays, and evenings as needed for events or promotional activities
May require working indoors and outdoors during events or promotional activities